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Actress Caitlin Crosby is using her connections in Hollywood to help the homeless community. The entrepreneur, the daughter of talent manager John Crosby, opened her new downtown Los Angeles store The Giving Keys last week. Her company employs those transitioning out of homelessness in L.A. to make key necklaces ($18-58) and other jewelry.
Since launching 10 years ago, the company has racked up star fans including Nick Jonas, Yara Shahidi, Ryan Gosling and Taylor Swift in part through connections from Caitlin’s father, who manages Shia LaBeouf and Rene Russo (also key supporters).
On Sept. 13, more than 350 guests gathered at the new downtown Los Angeles store to celebrate the opening. The evening’s attendees included actors Claire Forlani, Jana Kramer, Kayla Ewell and Azie Tesfai. In addition to Crosby, the evening was co-hosted by Create & Cultivate’s Jaclyn Johnson, Kind Campaign’s Lauren Paul and Molly Thompson and Nine Zero One’s Riawna Capri and Nikki Lee.
Actors Justin Baldoni (Jane the Virgin) and Rebecca Gayheart Dane (Beverly Hills, 90210) were honored for their work serving the homeless community.
While accepting his award, Baldoni acknowledged the prevalent homelessness affecting Los Angeles, saying, “Homelessness is a complex issue that needs our city’s full attention. But we must approach it with an equal mix of both policy and humanity. It takes a village of dedicated people and organizations to move the needle on our homelessness epidemic here in L.A.” He thanked The Giving Keys for recognizing the volunteers of The Skid Row Carnival of Love, an organization changing the way communities assist individuals and families experiencing homelessness.
Can’t go wrong with our Classic necklace. We love that one of the most inspiring gals on the planet ( @yarashahidi ) wears our products. (she wears our Antique Gold Classic Key Pendant in CREATE) What’s your word? #helpusendhomelessness #yarashahidi #blackish #grownish #shopforacause #payitforward
A post shared by The Giving Keys (@thegivingkeys) on
Other stars to wear and purchase keys include Selena Gomez, Maria Shriver, Amandla Stenberg, Ruby Rose and Justin Bieber. Leonardo DiCaprio wore one at Coachella, and a fan gave Harry Styles one during a concert, which he has been spotted wearing.
“Julianne Hough got them for her wedding party and made a whole setup at her wedding. She bought hundreds of keys, and then she sat people at different tables with a different keyword and gave them as party favors,” Crosby tells The Hollywood Reporter.
While Brie Larson was shooting Short Term 12, she purchased a large supply of keys “with her own money…and gave them to people in the foster care system.”
For the March for Our Lives this year, Parkland student activist Delaney Tarr was given 100 Giving Keys “so she could give them to the families who had been affected,” Crosby says. “She gave one to Amal Clooney [who was in attendance].” (Power players from Oprah Winfrey and Steven Spielberg to George Clooney and Jeffrey Katzenberg donated to the anti-gun movement.)
The Skid Row-adjacent Giving Keys, whose store is located at 836 Traction Ave, has employed more than 100 people transitioning out of homelessness in the past 10 years. Currently, 53,000 people in Los Angeles County are homeless.
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