Abercrombie Ad - H 2015
REX USAIf you’ve been into an Abercrombie & Fitch store recently (or even just walked past one), you may have noticed that the teen retailer has undergone quite a few changes since its early-‘00s heyday. Specifically, you might notice a lack of shirtless men (may A&F “lifeguards” rest in peace) and a noticeably brighter and less, um, fragrant storefront.
These updates are just a few of the changes being implemented following former CEO Mike Jeffries‘ departure from the brand in 2014 — but the newness doesn’t stop there. The retailer has built out its team with new senior staffers it poached from everywhere from Carter’s to Kohl’s and, most recently, from Club Monaco, from which Aaron Levine was nabbed to lead the A&F men’s team.
Read more American Apparel May Be Headed for the End
Now, WWD has reported that this September, Kristina Szasz will join the women’s design side from PVH Corp., where she was the head of denim design at Karl Lagerfeld‘s eponymous label and Tommy Hilfiger. Fingers crossed that a bit of her high-fashion flare will make its way into the new collections, but only time will tell if this robust new staff will be able to undo the damage left in Jeffries’ wake.
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