Kendall Jenner Unseats Gisele Bundchen as World’s Highest-Paid Model

Kendall Jenner was the highest paid model of 2017 with an estimated income of $22 million, according to Forbes‘ annual list. The ranking takes into account not just fashion contracts, but also social media, clothing, fragrance and cosmetics partnerships, of which Jenner has plenty.

In 2017, the 22-year-old signed a contract with Adidas, starred in numerous campaigns for brands like Fendi and La Perla, co-designed a jewelry collection for Ippolita and expanded the Kendall + Kylie brand that she runs with her little sister, Kylie. She also gets a cut from appearing on her fam’s famous reality show, Keeping Up With the Kardashians.

 

write to me @laperlalingerie #LaPerla_Ambassador

A post shared by Kendall (@kendalljenner) on Aug 29, 2017 at 12:19pm PDT

Jenner took the top spot from Gisele Bundchen, who had previously held the No. 1 title every year since 2002. The 37-year-old Brazilian beauty landed at No. 2 on this year’s list with a $17.5 million income; that number is down 43 percent from 2016’s $30.5 million. However, it’s still impressive considering Bundchen retired from runway modeling in 2015 and has been using her platform to continue her work as an environmental activist. 

 

Thank you Mr. President @EmmanuelMacron for leading the Global Pact for the Environment. We must stop living with the idea of “out of sight, out of mind” – if we don’t see it, it won’t affect us. But it will, because everything in this world is connected. The trash, for example, that magically disappears from our houses every day is going somewhere. It’s going to landfills, rivers, and oceans contaminating fish, water sources and coming right back to our table. We need to wake up – We must rethink the way we live, the way we produce, the way we consume and change our habits before it is too late. Obrigada presidente @EmmanuelMacron por liderar o Pacto Global para o meio ambiente. Devemos parar de viver com a ideia de que “o que não é visto, não é lembrado” – se não estamos vendo, não nos afetará. Porque irá afetar, já que tudo neste mundo está conectado. O lixo, por exemplo, que desaparece magicamente de nossas casas todos os dias, vai parar em algum lugar: em aterros sanitários, em rios e oceanos, contaminando peixes, e em fontes de água, voltando direto para nossa mesa. Precisamos acordar – Repensar a forma como vivemos, a maneira como produzimos, como consumimos e mudar nossos hábitos antes que seja tarde demais.

A post shared by Gisele Bündchen (@gisele) on Sep 19, 2017 at 3:28pm PDT

Making her debut on the list is Chrissy Teigen at No. 3, with $13.5 million. Like Jenner, Teigen earns a good deal of dough through social media sponsorships with brands including Smirnoff and Vita Coco. The 31-year-old, who just revealed she’s expecting her second child with John Legend, is also the author of a cookbook, and recently collaborated with Becca on a cosmetics collection and Revolve on a clothing line. 

 

I’m so excited that my collection with @revolve is finally here! Celebrating at the #REVOLVEsocialclub tonight #chrissyxrevolve

A post shared by chrissy teigen (@chrissyteigen) on Oct 11, 2017 at 8:57pm PDT

Gigi and Bella Hadid (No. 5 and No. 9, respectively), Karlie Kloss (No. 7), Adriana Lima (No. 4) and Ashley Graham (No. 10) also made the cut, as did Chinese model Liu Wen (No. 8), who has broken barriers as the first Asian spokesperson for Estee Lauder, as well as the first Asian model on the cover of American Vogue.