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Kendall Jenner was the highest paid model of 2017 with an estimated income of $22 million, according to Forbes‘ annual list. The ranking takes into account not just fashion contracts, but also social media, clothing, fragrance and cosmetics partnerships, of which Jenner has plenty.
In 2017, the 22-year-old signed a contract with Adidas, starred in numerous campaigns for brands like Fendi and La Perla, co-designed a jewelry collection for Ippolita and expanded the Kendall + Kylie brand that she runs with her little sister, Kylie. She also gets a cut from appearing on her fam’s famous reality show, Keeping Up With the Kardashians.
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Jenner took the top spot from Gisele Bundchen, who had previously held the No. 1 title every year since 2002. The 37-year-old Brazilian beauty landed at No. 2 on this year’s list with a $17.5 million income; that number is down 43 percent from 2016’s $30.5 million. However, it’s still impressive considering Bundchen retired from runway modeling in 2015 and has been using her platform to continue her work as an environmental activist.
Making her debut on the list is Chrissy Teigen at No. 3, with $13.5 million. Like Jenner, Teigen earns a good deal of dough through social media sponsorships with brands including Smirnoff and Vita Coco. The 31-year-old, who just revealed she’s expecting her second child with John Legend, is also the author of a cookbook, and recently collaborated with Becca on a cosmetics collection and Revolve on a clothing line.
A post shared by chrissy teigen (@chrissyteigen) on
Gigi and Bella Hadid (No. 5 and No. 9, respectively), Karlie Kloss (No. 7), Adriana Lima (No. 4) and Ashley Graham (No. 10) also made the cut, as did Chinese model Liu Wen (No. 8), who has broken barriers as the first Asian spokesperson for Estee Lauder, as well as the first Asian model on the cover of American Vogue.
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