Everyone from Kim Kardashian to Jared Leto has gone platinum blond lately, so it made us wonder, how is one supposed to maintain a near-white ‘do? Here, five celebrity hair gurus recommend the best at-home products for keeping blond hair healthy.
“Sachajuan’s Silver Shampoo helps blonds stay creamy and not brassy,” says Lorri Goddard, the Los Angeles-based colorist responsible for Kim Kardashian‘s dramatic new platinum look. “And the Silver Conditioner helps hair stay conditioned without excess oil, so hair feels soft, not weighed down, and cleaner.”
2. Colorist Cure, $55, at Marie Robinson Salon.
In addition to a root touch-up every four to five weeks, New York colorist-to-the stars Marie Robinson (who famously lightened Anne Hathaway’s locks before the Met Ball in 2013) recommends her own ColoristCure, a deep-conditioning treatment to help keep the hair moisturized and healthy looking. “It also pulls out product residue that can make blond tresses appear lackluster,” she explains.
3. Philip Kingsley Pure Silver Conditioner, $34, at netaporter.com.
“I love Philip Kingsley Pure Silver Conditioner to maintain platinum as it’s a very high-quality product and the color concentrate is strong enough to work without worrying about it being too much,” declares Amanda George — one-half of the duo behind Beverly Hills salon Jonathan and George — who’s had her hands in the hair of famous blondes including Ellen DeGeneres and Charlize Theron.
4. Aveda Blue Malva conditioner, $19, at Aveda.
“Aveda’s Blue Malva conditioner is excellent for maintaining platinum because hair is prone to become ‘warm,’ ” says Christine Thompson, color director of L.A.’s Spoke & Weal.
5. Jose Eber The Shampoo Cleansing Foam, $17.50, at HSN.com.
Rivi Tauber, color director of the famed Jose Eber salon in Beverly Hills and colorist to the likes of Elisabeth Rohm, swears by the salon’s in-house line for his plantinum-haired clientele. At the top of his list? Jose Eber The Shampoo Cleansing Foam. “It has no chemicals, sulfates or parabens, so it doesn’t strip the color,” he says. “And it keeps hair shiny and protected during washes.”