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Lady Gaga and Elton John love bravery.
As a matter of fact, that’s the name of their new collaboration in partnership with Macy’s. It’s called Love Bravery and it’s spelled out like this: Gaga and John have come together for an exclusive fashion and accessories line that seeks to inspire while benefiting their respective charities, Gaga’s Born This Way Foundation and the Elton John AIDS Foundation.
In a press release announcing the venture, Love Bravery is billed as “a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice” that will span several categories including shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains and pins. Oh, and there will be speakers, water bottles and even skateboards for the active set. The line, which falls under Macy’s American Icon campaign, features graphic prints and designs that are said to marry both Gaga and John’s talent and style.
Music is a big influence on many of the items, some of which feature piano prints. There are also plenty of hearts, images of Gaga’s face and items emblazoned with her signature claw for all the monsters out in the world.
Love Bravery comes with further fashion cred: the line was created in collaboration with Gaga’s sister, Natali Germanotta and her stylist and frequent partner (and fashion designer in his own right) Brandon Maxwell. In a statement, Gaga said: “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion.”
Added John: “I love the idea of fusing who you are on the inside — your passions and dreams — with what you wear on the outside.”
Now where to find all the goods. Love Bravery will be sold exclusively at Macy’s starting this spring (and continuing through Aug. 30). Gaga and John are putting their money where their mouths are too — 25 percent of the purchase price of their line benefits the Born This Way Foundation and the Elton John AIDS Foundation.
You can also find a sneak peek below.
LOVE SHOP: A rendering of a Macy’s boutique offering the Love Bravery line.
PLAY ME A LOVE SONG: The Love Bravery Clutch, $59, Macy’s.
SKATE OR DIE: Love Bravery Skateboard, $99, Macy’s.
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