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PS at LAX — the 4-year-old private terminal featuring 12 luxury suites — is in the midst of a redesign by designer Cliff Fong (whose clients have included Ryan Murphy and Ellen DeGeneres and Portia de Rossi).
In remaking the suites — each of which has its own private outdoor patio, two-person daybed and bathroom — Fong has instituted a warm, neutral color palette and brought in upcycled vintage furnishings. He also worked with Creative Art Partners on selecting and placing 40 artworks throughout the terminal.
Located alongside LAX’s airfield, PS includes not only its private suites (which each comfortably fit about six people) but also common spaces (which include children’s play and pet relief areas) and its own dedicated TSA and customs area. Passengers are delivered to planes without them ever setting foot inside the airport, allowing for a paparazzi-free experience.
PS co-CEO Amina Belouizdad explains that the private terminal “is an airport alternative for when people fly commercial and they don’t want to step into the public terminals. We have our own building that’s a lot like a luxury hotel. There’s no check-in counters, no lines, no long hallways,” she says. “You get to relax in your own suite and then we drive you to the plane. It’s very much like a private jet-style experience.”
The redesign, she adds, was embarked on “to match the kind of hospitality experience that [clients] expect. If they are going to New York or London or Paris and if they are staying at a beautiful hotel, we want that experience to start here.” The phased redo will also include the addition of fire pits to PS’ outdoor area.
This summer, PS — formerly known as the Private Suite — also will debut food offerings from its new culinary partner, h.wood Group (whose L.A. spots include Delilah, The Nice Guy, Poppy and Slab).
“We are super excited to be working with them,” says Belouizdad. “We were looking for a partner who has the same kind of sensibility as it relates to our customers. They are good at serving the needs of public figures and high-net-worth individuals. We also wanted a partner that represents the many flavors that L.A. represents. They have everything from a taqueria to a BBQ restaurant to Italian.” She describes the menus, which will rotate seasonally, as “very California-Mediterranean.” Items include everything from organic egg frittatas and house granola at breakfast to Little Gem salads and grain bowls with cauliflower, cucumber, tomato, olive, sweet pepper, feta and harissa yogurt vinaigrette, plus fresh-baked cookies.
Belouizdad says that she’s “very optimistic about a travel rebound this summer. There’s a lot of pent-up demand and people have been cooped up in their homes for a year. People are just psychologically ready to get out there.” She expects that many travelers who normally would plan international trips, however, will be taking domestic vacations due to the ongoing travel bans to many countries.
For members (who pay $4,500 annually), each departure from Los Angeles costs $3,250, accommodates up to four travelers and includes complimentary meals, massages and car detailing. Non-member pricing is $4,350 per one-way trip; reserveps.com.
A version of this story first appeared in the April 14 issue of The Hollywood Reporter magazine. Click here to subscribe.
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