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The holiday spirit is coming to Instagrammable life in downtown L.A. with Fa La Land, the brainchild of Legally Blonde writer Amanda Brown and TV journalist-turned mompreneur Chloe Sommer.
Opening Nov. 18, and geared toward all ages, the pop-up multisensory museum with a Christmas countdown clock and Santa selfie station — complete with a flower-bombed sled with Fa La Land vanity plates — also features several interactive spaces. An old-fashioned North Pole village lets visitors write and mail letters to Santa, while Fa La Forest is a maze of fluorescent trees.
Candyfornia is an all-pink sweetscape, worthy of Elle Woods, where you can dive into a pool of gummy Dots, says Sommer. Fa La Fest, with its own stage and mistletoe kissing booth, is a nod to music festival culture and Chloe’s husband, Kirk Sommer — the co-head of music at WME.
“Our love of film will come out in a movie theater space which will screen ‘Miracle on Alameda Street,'” adds Brown, explaining that the short is a nod to Fa La Land’s location at the ROW DTLA shopping complex.
A retail space offers whimsical stocking stuffers, including scented candy cane necklaces ($23), Harry Barker Santa dog toys ($14) and cotton candy shaped like Donald Trump’s hair ($5). Says Brown, “I couldn’t resist.”
Fa La Land, Nov. 18-Jan. 6, building 2, suite 138, 787 S. Alameda St., Los Angeles. Tickets, $37.
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