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Whenever there’s a Lilly Pulitzer sale, you can bet there will be a massive wait online.
The brand known for its whimsical Palm Beach-inspired prints launched its “After Party Sale” Monday morning that had customers waiting for more than an hour in the digital queue. One Twitter user expressed that there were “125,000 people ahead of me in the @LillyPulitzer sale queue.”
There also appeared to be some technical glitches on the website as some folks were kicked off the site — and subsequently pushed to the back of the line — when they tried adding their items in the virtual shopping cart.
— Amy Bridge (@amyebridge) August 28, 2017
— Emily Middleton (@middleton_emily) August 28, 2017
— hmmmmm (@JaneJaniej) August 28, 2017
@LillyPulitzer I just waited in line for an hour, & the second I tried to add something to my cart I got kicked out to the back of the line
— Emilie Elle (@TSeMilie) August 28, 2017
Somehow I’ve made it through the @LillyPulitzer APS line twice, and I’ve been kicked off the site twice
— cait (@caitlynhussong) August 28, 2017
How long is temporary?! I was finally below 7000 ahead after more than 4 hours
— mary b (@mbprofaci) August 28, 2017
It seemed only a lucky few were able to make their purchase.
— Mariellen (@Mariellen102) August 28, 2017
I JUST BOUGHT A DRESS, SHIRT, WALLET, AND PAIR OF SHORTS FOR $126!! THE AFTER PARTY SALE IS MY FAVORITE HOLIDAY!! @LillyPulitzer
— Bailey Filipiak (@baileyflip) August 28, 2017
Lilly Pulitzer, who passed away at age 81 in 2013, founded her namesake company in 1959. She never intended on becoming a designer, but while married to Pulitzer publishing heir Peter Pulitzer, the stay-at-home house wife needed something to keep her busy in Palm Beach, so she opened a juice stand. She soon realized she needed something to hide the juice stains, which eventually led to the Classic Lilly Shift. Pulitzer’s old classmate, first lady Jacqueline Kennedy, famously wore one of her dresses in a Life magazine spread in 1961 and helped put her business on the map.
Decades later, fans still can’t get enough of the brand’s playful prints. But let’s be real people, at least it’s a digital queue and you’re not standing in line IRL.
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