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Louis Vuitton is set to present its much-anticipated cruise 2017 collection at Oscar Niemeyer’s Niteroi Contemporary Art Museum in Rio de Janeiro on Saturday. Despite the possibility of contracting the Zika virus, the Hollywood and fashion set don’t seem too worried, as A-listers including Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Rainie Yang, Alessandra Ambrosio, Isabeli Fontana and Tao Okamoto are among the guests confirmed for the front row.
This is the first time the flying-saucer-shaped museum will host a fashion show. The white modernist structure is reflected in the pool’s base, designed to look “like a flower,” according to late artist Niemeyer. “This setting inspired me right away,” said artistic director Nicolas Ghesquiere. “With the 2017 cruise collection, we’ll be discovering the vision of Oscar Niemeyer.” The museum is celebrating its 20-year anniversary and will reopen soon after the LV presentation. Four Louis Vuitton-sponsored exhibitions will be shown at the museum this year.
Guests will enjoy a jam-packed itinerary, between partying and visiting Rio de Janeiro’s top spots. Post-show, guests will enjoy dinner and entertainment at the expansive mansion Parque Lage at the foot of the historical Corcovado. The morning after, guests will brunch at a private resident in Santa Teresa, which boasts an incredible view of the city. Planned activities include a privatized site (for epic Instagram photos) near the Christ the Redeemer statue that overlooks the city, a helicopter tour of the city and paddle classes at Praia Vermelha. Guests are already #cloggingthefeed with posts under the hashtag #LVcruise in anticipation of the big show.
Ahead of the runway presentation, check out the best photos posted so far.
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