Lucy Danziger Out in ‘Self’ Magazine Shakeup

It has not been a pleasant few days for former Self magazine EIC Lucy Danziger. Last week, the 13-year Conde Nast vet apologized for poking fun at a cancer survivor’s tutu in the pages of her glossy. And on Thursday, Danzinger was let go from her post.

AdWeek reports that the fitness-focused title, which has a circulation of 1.5 million, saw single copy sales fall by ten percent in the second half of 2013, while the New York Times says ad pages dropped 21 percent this year through May.

STORY: 4 Ways To spin Being Fired In Hollywood

Last year, Conde sent artistic director Anna Wintour to use her seemingly magic touch on the ailing title, but Self has so far failed to “pull a Lucky” and reinvent itself in any kind of substantial way.

Danzinger’s “conscious uncoupling” also brings the exit of vp and publisher Laura McEwen, who formerly helmed the business side of Teen Vogue.

Cosmopolitan executive editor Joyce Chang, who has had stints at the New York Times Magazine and Marie Claire, takes Self’s reins on May 1.