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Since losing Lincoln Center as the main venue of New York Fashion Week, IMG has been searching for the perfect location to host a “reinvented” fashion week beginning in September 2015. It was announced Monday that with the help of the Mayor Bill de Blasio‘s administration, IMG has found two new locations: the Skylight at Moynihan Station (360 W. 33rd St.) and the Skylight at Clarkson Square (550 Washington St.).
In a press release, IMG stated, “The relocation is one step in the evolution of NYFW, which will be reintroduced as a new platform that focuses on content, caters to the needs of the industry, and creates a full cultural experience for guests.” The changes will also include a “more carefully curated designer schedule that will be complimented [sic] by strategic partner alliances.” New partners have yet to be disclosed since IMG lost Mercedes as a sponsor earlier this year.
IMG chief content officer Mark Shapiro added, “We’re looking forward to reintroducing the industry to a showcase of creative talent, style and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Sq.”
Neither space is a stranger to fashion shows, with each having hosted shows for crowd-drawing designers in the past including Kanye West for Adidas and Ralph Lauren (both recently at Clarkson Square), and Rag & Bone and Phillip Lim (both at Moynihan Station).
Though the exact length of Skylight’s contracts were not disclosed, IMG states that the new locations will be used for the next few years.
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