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The Peninsula Beverly Hills, the chi chi hotel that regularly plays host to Oscar winners and industry bigwigs, has taken a cue from its temporary residents. The property just completed and debuted a multimillion-dollar renovation of all rooms, suites and private villas, yet it looks almost as if nothing happened, as if it simply got some “rest.”
Of course, in Hollywood we all know what “rest” means for a star, and in the case of the Peninsula, there was work done, too. Still, it had to be subtle to not upset loyal guests, of whom some 75 percent return frequently. Before solidifying the plan, staff polled their guests and discovered they didn’t really want much to change. So in true Hollywood style, the Peninsula had a very good facelift, where the goal is for hardly anyone to notice.
Beverly Hills-based interior design firm Forchielli Glynn conceived the refresh, which consists of three updated color palettes evident in new fabrics — still bold and bright — plus brand-new contemporary furniture, rugs, bed skirts and drapes. One thing that remained the same, and always will, is the pink Italian marble on bathroom countertops, which the owner fell in love with at first sight and bought the entire quarry’s worth. Advanced intuitive technology — like bedside tablets that control all in-room functions and come in 11 languages — is also new, and like always, most guests will walk into their rooms to find monogrammed pillowcases. (Another perk is 24-hour check-in and check-out, at no extra cost.)
But beyond the new color palette not only in rooms but in the lobby and terrace, which just debuted a new “Terrace Hours” happy hour on Thursdays from 5-8 p.m. in partnership with Casamigos tequila, The Belvedere’s outdoor terrace is highlighting live music and a special food and cocktail menu by exec chef David Codney — think $9 hangar steak shawarma tacos, $12 for three oysters on the half shell and $10 spicy blood orange margarita. Other upcoming initiatives include expanding the rooftop garden to grow more fruits, vegetables, herbs and spices, which plates from The Belvedere and Roof Garden restaurants will soon reflect.
In the spa, the high-end sustainable line KOS Paris is now a partner for a new collection of specialized body therapies, including the Body Silhouette (90 minutes for $345), a slimming treatment that involved being wrapped in a cocoon of coffee, mate and guana to burn fat, and a scalp massage using hair serum, plus a full-body massage with Perle Fine Slimming Oil.
The hotel has also teamed up with BMW to release a fleet of new cars — 5 Series, 7 Series and X5 models — to guests booking a suite (from $1,550/night), as in they get a complimentary car for their entire stay. Other guests not in suites can borrow the cars on the house for an afternoon or evening, availability permitting, and anyone can make use of the anytime complimentary chauffeur service within Beverly Hills and Century City. The latter oftentimes happens in an uberluxe Rolls Royce Phantom — which means starlight in the ceiling and massage chairs — because why wouldn’t it?
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