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Pete Davidson is furthering his modeling career with a new campaign.
The Saturday Night Live comedian is the face of H&M’s new menswear campaign, which is meant to “capture the fresh energy of men’s fashion, such as the freedom of expression and self-confidence in personal style.”
“Collaborating on this campaign was a great experience,” Davidson said in a statement. “We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear, which is what I love about H&M.”
Davidson appears in the campaign wearing pieces from H&M’s current and previous menswear collections. By leveraging the brand’s previous collections for the campaign, H&M is aiming to “encourage men around the world to enjoy what they already own, buy vintage and add new pieces that matter from H&M’s menswear collections.”
“We are thrilled that Pete Davidson is the face of our new menswear campaign,” said Henrik Nordvall, global business unit director for menswear at H&M, in a statement. “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
Davidson’s H&M campaign is just the latest project for the comedian in the fashion world. Last December, Davidson was tapped by Calvin Klein to take over the brand’s Instagram account, where he shared photos of himself wearing the brand’s pieces and appeared in an Instagram Live with musician Machine Gun Kelly, where they showed off their Calvin Klein briefs.
The comedian has also appeared in fall 2021 campaigns for Rowing Blazers — modeling alongside fellow comedian Ziwe — and for Moose Knuckles, where he appeared with models Emily Ratajkowski and Adwoa Aboah.
This story originally ran on WWD.
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