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They say it never snows in Los Angeles, but Prada made it so.
The luxury fashion house made over the entertainment capital of the world by draping it with snow and ice and recruiting four Hollywood stars to populate the frozen terrain while looking chic in Prada ensembles “designed for celebration.” A Midwinter’s Night Dream is the title of Prada’s new Holiday campaign starring Julia Garner (Ozark, the upcoming Inventing Anna), Shira Haas (Unorthodox), Louis Partridge (Enola Holmes) and Taylor Russell (Waves).
Fusing together fashion and film — long a passion of Prada creatives — the campaign, which was shot in Los Angeles at Line 204, features a short film based on an original script by screenwriter and director Mary Harron, while Glen Luchford handled directing duties and Ferdinando Verderi the creative direction. Luchford’s collaborations with Prada date back to the 1990s. The campaign’s imagery is drawn from the film stills and is meant to be cinematic in that way, with panoramas and scenes that evoke the big-screen. On that note, A Midwinter’s Night Dream also leaned on a virtual effects tool known as the Volume, which was engineered for the Disney+ series The Mandalorian.
See the short film and more images from the campaign below.
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