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Since launching her eponymous fashion line six years ago, Rachel Zoe has been serving up boho-glam ready-to-wear, footwear and jewelry. Now the designer is expanding her empire with her first bridal collection, available for preorder Tuesday.
“I always make white dresses in every single collection because I’m obsessed with a white dress moment and I have been for 20 years as a stylist,” Zoe tells The Hollywood Reporter. “What I found was I would constantly get these emails and photos of all these incredible women who were getting married in my dresses every season. They kept saying, ‘You should do bridal.'”
The debut range — made in duchesse and satin-backed crepe, lace and organza — includes a backless column gown, an off-the-shoulder gown with pearl-encrusted trim, single-shoulder silhouettes with ruffle details and a pantsuit with a tuxedo blazer and flare pants.
Having created many memorable red-carpet moments and worked a number of fashion photo shoots, the designer created a bridal line that she felt was “something that a woman could easily identify with.” Zoe adds, “And [I] really designed around the idea of the whole experience of the modern bride,” explaining that the looks can be worn for the many events leading up to and after the wedding, including engagement parties, rehearsal dinners, post-wedding brunches and after parties.
In the future Zoe hopes to expand the line beyond only shades of white and ecru and offer additional colors like navy, blush and black for both the bride and bridal party.
Zoe, who’s been married to Rodger Berman (president of Rachel Zoe, Inc. and CEO of Zoe Media Group) for 19 years, reminds brides getting ready for their big day to remember that it’s “your moment to feel your most special.”
The eight-piece capsule collection, priced from $595 to $1,000, will be available for preorder on shoprachelzoe.com with delivery beginning in February 2018.
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