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Super Saturday brings more than 2,500 celebrities, influencers, designers and of course bargain lovers out for a designer “garage sale” with products marked between 30 and 50 percent off retail prices. All of the proceeds from sales of merchandise, tickets and tables go toward funding the Ovarian Cancer Research Fund Alliance’s programs. In 2015 alone the event, which is held in both New York and Los Angeles, collectively raised more than $4 million for OCRFA programing.
“Because of this event we are able to reach a lot of people as we seek to make them aware of the disease, its risk factors and symptoms, preventative measures, and the need for increased research,” says OCRFA CEO Audra Moran. Approximately 2,400 women are diagnosed each year in the state of California — more than any other state, according to the OCRFA. Though classified as “rare,” ovarian cancer is the fifth leading cause of cancer deaths in the U.S., and is the deadliest of all the gynecologic cancers.
“My mother has lost several close friends to ovarian cancer,” says Rachel Zoe of why she jumped at the opportunity to co-host Super Saturday. “I feel that we have to work very hard to find a cure being that ovarian cancer, in its early stages, is so hard to diagnose.” Being a shopping pro, Zoe doled out some advice for first-time attendees. “Do a walk-through first and narrow down your selects,” explains the stylist/designer, who is hoping to snag some Bonpoint clothing for her two boys (Skyler Morrison Berman, five, and Kaius Jagger Berman, two) in between hosting duties Saturday. “Look at the list of vendors ahead of time and prioritize — merchandise moves fast!”
In addition to shoppers attending the event, QVC, a partner since 2007, broadcasts live for two hours in support of the charity. “This is a really great opportunity to give back and with QVC standing for Quality, Value and Convince; this falls right under the quality portion,” says Melissa Rivers, who is hosting a portion of the cable channel’s broadcast. Also noting the caliber of products available to purchase, “You really are going to get really high-quality, high-end, great stuff,” says Rivers. “If you have never been a QVC shopper you will be so pleasantly surprised.”
The event began at the Hamptons home of the late Liz Tilberis, editor-in-chief of Harper’s Bazaar and OCRFA president in 1998, and continues to thrive in the New York beach town. Zoe, Rodger Berman, Molly Sims and Scott Stuber will serve as hosts for the third year at the Los Angeles sale June 11.
“The L.A. event was designed to have its own unique flavor while retaining the great elements that make up our New York sale,” explains Moran. Jokes Rivers, “And you know, there is less humidity in California so our hair looks better than it does in New York!”
Along with Zoe and Sims, Rachel Roy, Dave and Odette Annable, Maria Menounos and Curtis Stone were some of the boldface names shopping for brands like Rag & Bone, Vilebrequin and Diane Von Furstenberg in 2015.
Notes Moran, “If we can achieve awareness through an event that also brings people a lot of pleasure, then I think we’ve found the right formula!” Another perk? “Even the biggest stars in the world love the gift bag on the way out of a charity event,” laughs Rivers. “You’re giving a donation and you’re essentially getting to pick your own swag bag. What more could a girl want?”
For more information on the Super Saturday L.A. event, click here.
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