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Reed Krakoff is returning to design after an eight month hiatus from his namesake label, but this time he’s ditching the high-fashion price points and instead teaming up with Kohl’s for a spring 2016 collection which will hit stores in April.
According to WWD, the designer’s new line will feature women’s wear, shoes and accessories all priced under $129 in what Krakoff is calling “accessible luxury.” The contemporary collection will also include handbags, totes and pouches — products with which the designer is most heavily associated.
But unlike the retailer’s past collaborations with designers like Peter Som and Narciso Rodriguez, Krakoff’s collection will not be a part of Kohl’s DesigNation program. In fact, according to chief merchandising and customer officer Michelle Gass, the program may not be moving forward in the future. “Frankly, the DesigNation isn’t a significant priority for us going forward,” she said. “We’re bringing in these great known brands to elevate the assortment in the store. We’re making sure that Reed is our primary focus.”
As for the former Coach president and executive creative director’s personal label, a note on his website promises “a thrilling transformation,” with impending changes bringing a “completely new look and feel.”
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