- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
There’s more to Reese Witherspoon’s new Crate & Barrel brand ambassador gig than meets the eye.
Yes, the Big Little Lies actress and producer stars in the home brand’s holiday advertising campaign — playing the perfectionist holiday host with impeccable decor and a few pyrotechnic party tricks up her preppy sleeves (anyone else getting some Madeline Mackenzie vibes?) — but in addition to the ads, Witherspoon has also forged a partnership between the company and Draper James, the lifestyle label she launched in 2015.
As part of the collab, Witherspoon handpicked her favorite holiday items from Crate & Barrel — which are now available to browse on the company’s website — and also selected a handful of gifts from Draper James, which will be sold online and in Crate & Barrel stores. The offering on the brand’s website currently features four dog-themed items, including a small tray, mugs, plates and coasters.
Over the past two years, Witherspoon, who launched Draper James as a direct-to-consumer label with three brick-and-mortar stores in her native Southern region of the country (with locations in Tennessee, Texas and Kentucky), has expanded the label’s distributors to include Net-a-Porter and Nordstrom, which both sell her clothing and accessories.
However, her new long-term partnership with Crate & Barrel brings a new audience to Draper James’ selection of cheeky home goods. Additionally, as part of the ongoing collaboration, the brands will release co-designed collections available next spring. At this rate, the Witherspoon takeover is nigh.
Sign up for THR news straight to your inbox every day