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MADRID – Working from annex of the mini-suite of two rooms in the artist’s village, Eva Longoria Parker’s stylist Charlene Roxborough, hairdresser Ken Paves and make-up artist Elan Bongiorno make up the “glam squad,” – the team responsible for taking the first-time EMA hostess through eleven costume changes, ten hair changes and two make-up changes.
Working their transformations in a tiny cubicle on a concourse above the main stage is tricky, not least because they have with nothing but a set of curtains to keep out the chill November night.
“The most important thing is to make sure she feels very calm during the quick changes, that’s really crucial when you work with an artist or a celebrity, keeping them calm when you have only two seconds,” says stylist Charlene Roxborough, who has worked with Longoria on red carpet events and with artists like Kanye West on the EMAs.
For the clothes, Roxborough went to Paris for inspiration.
“Everything is from the spring collections and the look is very modern, it’s edgy and clean,” She says.
The stylist chose designers including Georges Hobeika, Emilio Pucci, Viktor & Rolf, Gianfranco Ferre, Dolce & Gabbana, Brian Atwood and Marchesa.
“What I was hoping to achieve from a hair perspective is for Eva not to look like she’s looked before,” says Ken Paves, who has over 30 hairpieces at his disposal to create looks that are short, long, colored and everything in between. “Music has a different energy,” he says, going for a look that is more street, more modern and more about the fashion.
The turnaround time on transformation varies from little as 5 minutes in one case, going up to 29 minutes at the longest. Generally somewhere between 11 and 16 minutes is all the whole team has to work with.
“The reason we’re calm now is that we went for a whole run through,” says make-up artist Elan Bongiorno. “With jobs like this you have to be very focused because everything time-consuming and the timing is tight. We don’t have time to start deciding anything on the day, it all has to be decided before.”
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