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When she’s not touring the world with her best-selling albums, hanging out with Katy Perry and Lorde or most recently turning heads in the front row at Paris Haute Couture Fashion Week, singer-songwriter Ellie Goulding is all about staying fit. So it’s no surprise that the super-toned Brit beauty — who already has five half-marathons under her belt — is starring in Nike’s latest ad campaign.
A fitness addict since age 18 when she first picked up running, Goulding has been tapped as the face of the brand’s newest collection, which runs the gamut from a cropped sleeveless top ($40) to print-saturated stretch leggings ($150). “I feel quite proud to be an ambassador for women who realize that being fit is better than being skinny,” said the 28-year-old on Nike’s website. “I have to be fit to do all the things I want to on stage,” she added, counting everything from Bikram to boxing among the calorie-blasting activities that help her stay svelte.
As part of the collaboration, Goulding also has spearheaded a new workout for the Nike + Training Club app, which helps users attain their fitness goals with free access to instructor-driven routines and experts. Making its debut on March 2, Goulding’s high-octane, 15-minute “Get Lean” workout highlights the singer’s favorite high- and low-intensity workouts.
“Having a yin and yang with exercise is the important thing for me,” noted Goulding, who, in addition to training for her next half-marathon, also is focused on her next album. “Doing something different every day keeps things fresh.”
Watch Goulding’s “A Melody of Movement” video campaign for Nike below.
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