Shonda Rhimes has brought on a former Elle editor-in-chief to helm Shondaland.com.
Robbie Myers, editor-in-chief of the fashion magazine for 18 years, will oversee the content strategy and editorial coverage for Shondaland.com, part of Hearst Digital Media, and tied to Rhimes’ award-winning television empire of Grey’s Anatomy, Scandal and How to Get Away With Murder. (Rhimes just moved her offices to Netflix this year and revealed a slate of eight Netflix series.)
Rhimes says she’s thrilled to have such a “celebrated” member of the editorial community join the Shondaland team. “Her commitment to culture, inclusive perspective and fearless passion for storytelling are a perfect match for our expanded vision of Shondaland.com’s future,” Rhimes said in a statement.
Myers called Rhimes “a force, a visionary whose voice I’ve long admired. She is uniquely successful in communicating the nuances of the most vexing issues in our culture while at the same time celebrating humanity in all of its beautiful, complicated permutations.” Myers added that she wants to continue to showcase “extraordinary writers” to ignite “meaningful” conversations.
The editor interviewed the television mastermind in 2015 on power, feminism and police brutality.
At Elle, Myers launched its “Women In” event program in 2007, focusing on Hollywood stars before expanding to faces in music, politics and tech. She also had the magazine partner with Project Runway — which just announced Karlie Kloss as its new host — and developed virtual reality content with 300 Entertainment.
She left Elle in 2017 to teach fashion journalism at Fordham University in NYC. Currently, Nina Garcia serves as Elle‘s editor-in-chief, announcing Wednesday the line-up of the magazine’s 25th annual “Women in Hollywood” event, honoring Rhimes along with Lady Gaga, Mia Farrow and more.
Myers is the latest New York fashion figure making the move to the entertainment space, following the announcement that J.Crew’s Jenna Lyons has signed a deal with Turner, and Elaine Welteroth of Teen Vogue will be on the revamped Project Runway alongside Garcia.