‘SNL’s’ CHONK Skit Addresses Difference Between Shopping Experiences for Men and Women

In recent months, the fashion industry has made progress in the push toward diversity in fashion advertising (Lane Bryant, Modcloth, Target) and on the runways (Christian Siriano, Chromat), with models of all shapes and sizes being celebrated. 

Though the move is a positive step forward for the industry, the women of SNL raised an interesting question on Saturday evening: Why all the fanfare when fashion features women of all sizes, while the norm for men’s apparel stores has always been inclusive?

The digital skit for fictional retailer “CHONK,” which touts advertising buzzwords such as “confident,” “goddess,” and the tagline, “gorgeous at any size,” shows castmembers Aidy Bryant, Sasheer Zamata and Leslie Jones twirling while the less than graceful brand name is forcefully repeated, seeming to drive home the point that the line carries apparel for larger women. 

Meanwhile, two dudes of very different statures (Bobby Moynihan and Pete Davidson) are depicted picking up the same shirt in their own sizes while shopping at the store, “Normal Clothes.”

Watch the skit below.