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Sophie Turner Stars in Mr. Burberry Fragrance-Sponsored Video for GQ [GQ U.K.]
Burberry’s Mr. Burberry fragrance and GQ U.K. have teamed up for a three-part video series, the first of which stars Game of Thrones and X-Men: Apocalypse actress Sophie Turner. The first short film in the series sees the redhead playing herself and recounting an evening with a mystery man to a friend on the phone. The two remaining videos will star fellow breakout actresses Josephine de la Baume (wife of Mark Ronson) and Sai Bennett.
Cole Haan to Outfit American Airlines In-Flight Crew [Pret-a-Reporter Inbox]
Beginning in fall 2016, Cole Haan will accessorize more than 52,000 employees at American Airlines. Pilots, flight attendants, customer service agents and representatives carry accessories (totes, pocket squares) designed exclusively for the airline. The collaboration is part of a growing trend in designer and airline partnerships; Zac Posen created looks for Delta employees and Vivienne Westwood designed for Virgin Atlantic. Virgin Galactic also tapped Y-3 to create looks for its future commercial space pilots.
Urban Outfitters Opens First Home Showroom in L.A. [Racked]
Urban Outfitters has opened its first-ever home showroom at the brand’s Hollywood store and event location, Space15Twenty. Open until September, the space puts 50-plus of the brand’s home goods on display, including bedding, furniture and accessories. The home goods department of Urban Outfitter’s sister brand, Anthropologie, is the fastest growing of its departments, so Urban’s increased focus on home goods is one that make sense.
Conde Nast’s New Beauty Network [WWD]
Conde Nast is rolling out a brand-new beauty network in September called “The Look Is,” which will feature content from across its women’s lifestyle publications — from Vogue to Glamour to Vanity Fair — on social media, in print and as a newsletter. Beauty editors from across Conde Nast’s glossies will curate the content and also work with a social team to create “thumb-stopping” how-to videos. The publisher notes that advertisers will have ample opportunity to integrate their products in the content.
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