The black mock turtleneck worn by Steve Jobs is selling at a brisk pace following the Apple co-founder’s death last week.
The Minnesota company that makes it, St. Croix, tells Business Insider (via Gawker) that sales doubled the day aft Jobs’ death. Many local stores have run out of the shirt.
The company’s Website is sold out of the $175 shirt in black. It offered to donate $20 the American Cancer society for every one sold; Jobs died after a lengthy battle with pancreatic cancer.
There are plenty of other colors available for sale on the site.
Job’s eponymous authorized biography, written by former Time managing editor Walter Isaacson, is expected to become the year’s bestseller when it hits stores in three weeks. Its publish date was moved forward following Jobs’ Oct. 5 death.
In the first few hours after Jobs’ death the book jumped 42,000 percent on Amazon, going from 424 to No. 1.