Estee Lauder Scraps Millennial-Targeted Line [Fashionista]
Estee Lauder is scrapping The Estee Edit, the year-old brand which was marketed towards millennials with usually infallible millennial bait, Kendall Jenner. The skincare and cosmetics brand will continue to be sold at Sephora until September. In a statement, the brand iterated that the efforts to recruit millennial consumers with The Estee Edit were redundant with its core brand’s simultaneous marketing efforts. They added that they are “committed to their partnership with Sephora” and are working to develop new programs with the retailer.
J.W. Anderson Collaborates With Converse [Pret-a-Reporter Inbox]
J.W. Anderson has collaborated with Converse on a sparkly, unisex collection, which was debuted at Pitti Uomo along with the designer’s men’s spring 2018 collection. “From my very first pair, Converse have represented such a radical movement in style and culture,” Anderson said Wednesday in a release. “The contrasts and similarities between the world of Converse and the world of J.W. Anderson creates a space of culture tension that’s a dream to play within as a designer.” The glittering styles are just the beginning of a long-term partnership between the designer and the shoe company. The collection will be available beginning this fall.
British Vogue Hires New Fashion Director [British Vogue]
British Vogue has found a replacement for its fashion director following the departure of Lucinda Chambers, who was with the publication for 36 years. Editor-in-chief Edward Enninful, himself a new hire at the glossy, appointed Venetia Scott, who will begin on July 10. Scott’s résumé includes stints at AnOther and Vogue Italia, as well as British Vogue, where she began her career working under Grace Coddington. She was also a successful fashion photographer, with images appearing in the pages of American Vogue, i-D and W.
Mulberry Profits Are On the Rise Thanks to Asian Expansion, Digital Focus [Business Insider]
It’s been a rocky few years for British brand Mulberry, which has suffered from a slow decline in sales thanks to a number of factors, including a pricey handbag collaboration and campaign with Cara Delevingne that appeared to miss the mark with consumers. However, thanks to a push into the Asian market as well as a greater focus on digital arm of the company, profits for the year ending in March were up 21 percent from last year.
STAMPD Collaborates With The Mummy on Capsule Collection [Pret-a-Reporter Inbox]
Los Angeles-based designer Chris Stamp has collaborated with Universal’s The Mummy on a collection for his label, STAMPD, which will be available in stores and online beginning Saturday. The nine-piece, black-and-white capsule includes a bomber jacket, a raincoat, tees, sweats, a hat and a white jacket covered in straps reminiscent of mummy wrap. Prices for the collection range from $75-$390.
