If Kendall Jenner's fun, candy-colored ads for Estee Lauder this year don't attract a younger audience to the longtime beauty brand, nothing will.
See more Watch Kendall Jenner and Friends "Party" in New Estee Lauder Ad
Courtesy of Estee LauderEstee Lauder Scraps Millennial-Targeted Line [Fashionista]
Estee Lauder is scrapping The Estee Edit, the year-old brand which was marketed towards millennials with usually infallible millennial bait, Kendall Jenner. The skincare and cosmetics brand will continue to be sold at Sephora until September. In a statement, the brand iterated that the efforts to recruit millennial consumers with The Estee Edit were redundant with its core brand’s simultaneous marketing efforts. They added that they are “committed to their partnership with Sephora” and are working to develop new programs with the retailer.
J.W. Anderson Collaborates With Converse [Pret-a-Reporter Inbox]
J.W. Anderson has collaborated with Converse on a sparkly, unisex collection, which was debuted at Pitti Uomo along with the designer’s men’s spring 2018 collection. “From my very first pair, Converse have represented such a radical movement in style and culture,” Anderson said Wednesday in a release. “The contrasts and similarities between the world of Converse and the world of J.W. Anderson creates a space of culture tension that’s a dream to play within as a designer.” The glittering styles are just the beginning of a long-term partnership between the designer and the shoe company. The collection will be available beginning this fall.
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Mulberry Profits Are On the Rise Thanks to Asian Expansion, Digital Focus [Business Insider]
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STAMPD Collaborates With The Mummy on Capsule Collection [Pret-a-Reporter Inbox]
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