L’Oreal Paris is taking a #nofilter approach to its latest campaign, and Susan Sarandon is the star.
The beauty-industry bigwig announced Friday, via Instagram, that the respected 69-year-old actress is their newest Lorealista, aka international spokesperson and “powerful woman of worth.”
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She joins fellow A-listers including Julianne Moore, Naomi Watts and Karlie Kloss. The news follows the unveiling of L’Oreal’s #WorthSaying campaign during awards season.
In this new gig, Sarandon will be the international face of Age Perfect skincare and haircolor. But while many might see a beauty contract as superficial, the actress brings a thoughtful depth to it. As she said in a statement, “I look forward to being older, when what you look like becomes less and less an issue and what you are is the point.”
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