- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Actor Sylvester Stallone has announced plans to launch Stallone, a men’s clothing line under his new lifestyle brand Sly Inc.
According to Sly Inc. president Michael Henry, the opposing personalities of two of Stallone’s most famous characters, Rocky Balboa and John Rambo, inspired the collection.
“Rocky at the end of the day is a love story,” he told WWD Men’s, “while Rambo showcases the other side of masculinity, he’s a loner.”
He explained that the line will therefore appeal to the “the rebel and the gentleman” in every man, calling it “a brand for a guy’s guy.”
Stallone said the designs will tone down the strong urban aspects of the Rocky and Rambo characters so as to attract a broad consumer base. “I want clothing that will be appropriate to my generation or the generation before.”
Henry added that the line will be sold in mid-tier department stores like Macy’s. The first collection, set to debut in 2012, will feature clothing and watches, and eyewear, grooming products, fragrance and shoes will follow.
Stallone also discussed the reasons for his foray into fashion. He said he became “truly involved in style” after Rambo 2, when he lost 25 lbs.
“Nothing fit so I started buying custom clothing,” he said. “I found out I really like this world.”
He added, “I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better.”
Stallone said he had previously turned away several offers to work with other apparel companies, but now feels ready to take on the challenge of developing his own brand.
“I really believe I have an understanding of the male psyche on all levels. I want to expose people to things that will work and this is the apropos time. I’m not experienced in this field, but we have the proper team to move this vision along.”
Stallone’s next film project is The Expendables 2, which is due for a 2012 release.
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
power stylists 2023
Megan Thee Stallion, Riley Keough and the Fanning Sisters Attend The Hollywood Reporter and Jimmy Choo’s Power Stylists Dinner
Daniel Radcliffe Moderates Trans and Nonbinary Youth Roundtable for The Trevor Project (Exclusive)
Inside The Hollywood Reporter and Jimmy Choo’s Power Stylists Dinner With Megan Thee Stallion, Riley Keough and the Fanning Sisters
THR Cover Story
Hollywood’s 25 Most Powerful Stylists: Why Sydney Sweeney, Sadie Sink, Anne Hathaway, Angela Bassett and Jodie Turner-Smith Love Their Image Makers
power stylists 2023
Rising Stylists 2023: Jenna Ortega’s Gothic-Glam Guru, Ke Huy Quan’s Suit Master