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Hollywood’s biggest box office star of the year is tackling a new role for Prada’s newest menswear collection by playing himself.
Tom Holland has teamed with the luxury fashion house to front the campaign for its Spring/Summer 2022 menswear collection from designers Miuccia Prada and Raf Simons. The showing comes on the heels of the release of his latest spin in Spidey’s suit in Spider-Man: No Way Home, which broke records for Sony and has spent four weekends atop the charts as it passed $1.5 billion at the box office.
The campaign is titled In the Mood for Prada, and the house recruited photographer David Sims for the series that showcases Holland in a variety of looks. He shows off a chiseled chest wearing a cardigan and trousers, throws on a luxe biker jacket over a polo and trousers, and poses in a white collared shirt with black designs. In one video, Holland details steps one, two and three of getting dressed and undressed, while in another clip, he can be seen putting clothes on, then taking them off and baring his chest while he says, “Dress. To Undress. To Dress. Prada.” According to Prada, the 25-year-old is performing in the shots as none other than Tom Holland himself.
“In a re-contextualizing of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today’s Prada man — a rich internal life informing his outer projection of self,” per a statement from Prada. “These images cement minute actions and reactions, close and gentle moments — the rapport between garment and body, gestures of dressing and undressing alive within the imagery. Instead of a cinematic panorama, Holland is portrayed via portraits, intimate and real. The images connect — his gaze holds ours, and our attention. He is performing for the camera, with intent — but it is a performance of himself.”
Holland is the latest Hollywood star to team with Prada. In November, the house debuted its holiday campaign, A Midwinter’s Night Dream, featuring Julia Garner, Shira Haas, Louis Partridge and Taylor Russell.
See In the Mood for Prada below.
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