WME has signed the Museum of Ice Cream, The Hollywood Reporter has exclusively learned. The agency also has signed founders Maryellis Bunn and Manish Vora in all areas.
The brand opened its first interactive art installation in summer 2016 in New York City and then expanded to Los Angeles and San Francisco. It is now open in Miami through Feb. 26, although tickets are nearly sold out. Each location’s Insta-worthy features, including the famous sprinkle pool, have attracted legions of fans, including Katy Perry, Wiz Khalifa, Usher, Kim Kardashian, Kourtney Kardashian, Kylie Jenner, Gwyneth Paltrow and Drew Barrymore.
WME will help MOIC expand its brand to fashion, collaborations and the selling of actual ice cream, and help Bunn and Vora explore opportunities in books, digital media, lectures, brand activations and partnerships, live events and unscripted television.
Bunn, who also serves as MOIC’s creative director, was previously head of forecasting and innovation at Time Inc., while Vora was CEO of the New York event space Lightbox.
