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Tiffany & Co. is committed to saving elephants, so much so that it’s launched the #KnotOnMyPlanet campaign to raise millions in support of ending elephant poaching and stopping the global trafficking and demand for their ivory.
In support of the campaign, which brings awareness to the Elephant Crisis Fund, an initiative started by Save the Elephants and the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation, the luxury jewelry company launched its first Tiffany Save the Wild collection of charms and brooches. One hundred percent of the profits from the collection, priced from $150 for a silver elephant charm to $1,800 for a rose gold elephant brooch, will be donated to benefit the Elephant Crisis Fund. The line can be found at Tiffany & Co. stores as well as online.
To promote its latest cause, Tiffany & Co. enlisted some of its ambassadors, including Elle Fanning, St. Vincent (nee Annie Clark) and Zoe Kravitz, to share some fun facts about elephants. “Did you know that elephants are among the most social?” asks Elle Fanning. Adds Janelle Monae: “Did you know that elephants have incredible memories that allow them to recognize family members even after decades apart?”
Save the Elephants has also created a video about the work being done by the Elephant Crisis Fund. Watch the two-minute clip, narrated by DiCaprio, below.
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