Everybody takes the credit when a movie is a hit, but it's always one group that takes the blame for a flop — the marketers. This year, in advance of the Oct. 20 Clio Key Art Awards (which THR once again is co-sponsoring), editors took a look at the 10 best campaigns of the past 12 months, both on the big screen and TV, and the marketing mavens behind them. What made them the best? The ads grabbed viewers' attention, piqued their interest and, ultimately, got them to open their wallets for a ticket or subscription.
in a way I just can’t seem to channel anything else.””]