- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Reddit
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Pinit
- Share this article on Linkedin
- Share this article on Print
- Share this article on Tumblr
"Disruption" has been the byword for the American Film Market for several years now. The global independent film industry has struggled to deal with major shocks to the system of producing and distributing indie movies, most notably the evisceration of the home video market in all but a few territories and the rise of global streaming platforms Netflix and Amazon Prime.
But AFM managing director Jonathan Wolf, who admits attendance at the market the past few years "was a little soft," sees signs of a rebound as dealmakers adjust to a new normal in which the "middle ground" film — the $3 million to $7 million production — has dropped out, but there's money to be made with the $30 million-plus star-backed projects.
And then there's the bottom: the $300,000 straight-to-VOD fare AFM is (in)famous for. But market regular Gabrielle Stewart of London-based HanWay Films sees new opportunities for low-budget projects, especially high-quality art house fare. "[There's] a more sophisticated audience hungry for really strong, interesting storytelling and emotionally impactful stories," she says.
Interesting stories abound on THR's AFM 2017 hot list, but their impact will be determined once buyers get a look at the scripts — and budgets — for this year's crop.
Sign up for THR news straight to your inbox every day