Kendall Jenner and Hailey Baldwin have paved the way for legacies leveraging their names on social media, where having an industry parent is an instant amplifier.
Following mom and dad into the family business is becoming passe. For a host of millennial and Gen X scions, social media is providing a bevy of new money-making opportunities.
Thanks to early pioneers Kendall Jenner and Hailey Baldwin, Instagram is the most popular platform for turning a fabulous life (and famous parent) into a brand-building opportunity. Take Hannah Bronfman, the daughter of Edgar Bronfman Jr. and Sherri Brewer who uses the Facebook-owned app to market her lifestyle site HBFIT. But YouTube, with its cottage industry of fresh-faced vloggers, might be the best way to turn a hobby into online fame. That’s what the 18-year-old daughter of Fuller House’s Lori Loughlin, Olivia Jade Giannulli, has done with her makeup tutorials and fashion videos.
For others, social media is a means to an end. Larry David's daughter, Cazzie David, could have tried to pitch Hollywood on her comedic series, Eighty-Sixed, but instead she released it online and used her Instagram to promote it.
THR takes a look at the legacies who have turned their family name into social media fame.
A version of this story first appeared in the Dec. 18 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.
The co-creator and star of web series Eighty-Sixed has drawn comparisons to father Larry David for her observations on life in the social media age, which the younger David, 23, seems to know about, given her 102,000 Instagram followers.
A Rich Kid of Beverly Hills turned Instagram role model (635,000 followers) and LGBTQ activist, the 25-year-old son of Magic (pictured inset) and Cookie Johnson is a regular on the public-speaking circuit and is considering launching his own fashion collection.
Bronfman, an investor and founder of lifestyle site HBFIT, clearly got some of her business chops from her dad, former music exec Edgar Bronfman Jr. (pictured inset). The 30-year-old, whose mom is Shaft actress Sherri Brewer, has 407,000 followers and also is a DJ.
YouTube makeup tutorials and fashion vlogs have attracted 1 million subscribers and brands like Marc Jacobs to the 18-year-old's channel, which often features appearances by mother Lori Loughlin (Fuller House, pictured inset) and sister Isabella Rose.
Hope's sartorial choices, posted to Instagram under the name "Mike the Ruler," have attracted 37,000 followers and even helped land the 17-year-old son of Amazon Studios film exec Ted Hope (pictured inset) on the cover of New York magazine at age 13.