From 'Batwoman' to '90210': How Fall TV Series Trailers Are Faring on Social Media

6:45 AM 5/22/2019

by Natalie Jarvey

The Hollywood Reporter tracks the early performance of the first looks at broadcast's forthcoming shows.

Arrow - Elseworlds, Part 2 - Ruby Rose as Kate Kan - Batwoman - The CW publicity-H 2019
Jack Rowand/The CW

  • 'BH90210'

    Fox's nostalgia play paid off. The trailer for the reunion of Jason Priestley, Shannen Doherty and the 90210 gang leads all new shows with 26.7 million views — the majority of which come from the Facebook set.

  • 'Perfect Harmony'

    The NBC church choir comedy scored big with Instagram's youthful audience, drawing 5.2 million views on the Facebook-owned app and ranking No. 3 among trailers released during upfronts week.

  • 'Batwoman'

    YouTube trolls are bombarding the comments for The CW's LGBTQ superhero show, but it still eked out 8.9 million cross-platform views in its first four days and was No. 1 in organic interest.

  • 'Stumptown'

    Cobie Smulders' private eye drama was the lowest performing of the ABC trailers behind drama Emergence and Black-ish spinoff Mixed-ish with 10.8 million cross-platform views.

  • 'Bob ? Abishola'

    None of the new CBS shows was among the top 10 trailers, but 79 percent of this Chuck Lorre comedy's views came from Facebook.

    This story first appeared in the May 22 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.