Insta Beauty: How To Look Good For the 'Gram

6:30 AM 8/24/2017

by Sarah Gidick

Ditch the Claymation look and bring out your natural beauty with these products that nourish and accent the features.

Insta Beauty Products- Publicity - H 2017
Courtesy Photos

Forget extreme contouring, lash extensions, lip injections, makeup sponges and unicorn hair. Those techniques, many of them made popular on Instagram, have reached full capacity. Delicate facial skin and hair was never meant for stage makeup all the time. Clogged pores and bacteria can lead to infections, lash extensions can end up looking like spider lashes, and contouring can get heavy-handed.

Here are 10 products that will help you let your true beauty shine online--which makes for the best pictures, after all.

  • Dr. Barbara Sturm's #STURMglow

    Dr. Barbara Sturm’s Darker Skin Tones Enzyme Cleanser; $70, Face Mask; $155, and Hyaluronic Serum; $300. Even if you don’t have a darker skin tone, this cleanser is a must as it is anti-inflammatory. helps tackle dark spots, offers light exfoliation and gives your skin a deep cleanse that doesn’t strip the moisture. Follow up with the Dr. Sturm Face Mask, a treatment that tightens and moisturizes simultaneously, leaving the face plump and glowing. Finally, apply Dr. Sturm’s Hyaluronic Serum which offers environmental production, hydration and Insta-ready glow all in one. 



  • Charlotte Tilbury's Filmstar Bronze & Glow

    Charlotte Tilbury’s Filmstar Bronze and Glow; $68. Say goodbye to Claymation contour methods, and elegantly sculpt your cheekbones, nose, forehead and neck with this palate. Good for everyday use, and the more you use the palate the better you understand what your face needs. Infused with Light Flex Technology, the light reflects on your face in just the right places. 

  • Dr Lancer's Studio Light Flawless Concealer

    Lancer’s Studio Light Flawless Eye Concealer; $40. Dermatologist to many flawless faces in Hollywood, Dr. Lancer’s eponymous line achieved a cult-like following overnight. The under eye concealer brightens and neutralizes dark circles and improves skin’s firmness. This concealer is great to quickly blur away chin redness and even out blemishes. 
  • Benefit's ka-BROW liner

    Benefit's ka-BROW! Eyebrow cream-gel color; $24. Benefit’s brow game is serious, and this product gives you serious #instagrambrows – natural, full-looking brows that stand out. The cream-gel brow color creates hair-like strokes when applied with the brush. Fill in sparse brows to achieve the must-have power brow – think Brooke Shields, Cara Delevingne

  • Victoria Beckham's Mascara and Eyeliner

    Victoria Beckham's Eye Ink Mascara in Blackest; $45. Victoria Beckham's second capsule makeup collection with Estee Lauder bows for Autumn Winter 2017. This mascara builds dramatic, smudge-resistant lashes that add lift, volume and length. Promising 15-hour wear, the skinny brush hits every lash. This mascara adds so much volume to your lashes that you can see them from the side in a perfect curl. The Victoria Beckham x Estee Lauder capsule collection is available for purchase in September.

    Victoria Beckham’s Smudgy Matte Eyeliner in Graphic; $45 is a true gift from the eyeliner gods. Only a mild skill level is required to control the line on this product. It draws on with the perfect balance between a liner brush and a felt tip liquid liner. Most importantly, it only takes on as much product that’s needed. You should always allow liner to dry a little but, this won’t repeat up on your eyelid the second you raise your eyelids. On a fun note, this is a great eyeliner to create a dramatic, smoldering look. 

  • Glossier's Wowder Powder

    Glossier’s Wowder; $35. This translucent power sets makeup, blurs pores and cuts shine to keep your look going throughout the day – or evening -- for continuously good photos. And the flexible, mesh webbing incorporated into the packaging prevents copious amount of powder pouring out.

  • Kevin Aucoin's Exotique Diamond Eye Gloss

    Kevin Aucoin’s Exotique Diamond Eye Gloss in “Cosmic”; $38. A sexy eye gloss can catch light and accent your power brows in photobooths and under night lights. Try wearing the gloss on your brow bone, instead of the actual lid, to sculpt and add subtle shine while avoiding greasiness. 

  • Clarins' Instant Light Lip Comfort Oil

    Clarins' Instant Light Lip Comfort Oil in Candy; $26. The French beauty house's latest launch is a non-sticky, gel-like oil that creates a serious pout. The "Candy" shade boasts natural Amaranth flower extract. Lips are subtly fragranced, and any lines are blurred out for a picture-perfect smile. 

  • Darphin Shimmer Oil

    Darphin’s Soileil Plaisir Sultry Shimmering Oil; $55. Get a youthful, sun-kissed glow with this multi-purpose oil that can be used on your face, body and hair. The Parisian skincare brand’s products are comprised of botanical ingredients. This is a must-have product that you'll never want to run out of. From the smell to the glistening results, it's the best of French beauty rolled into one product. 

  • Christophe Robin

    Christophe Robin Instant Volumizing Mist with rose water; $39. Try Christophe Robin’s alcohol-free volumizing hair mist in lieu of a drying salt spray or dry shampoo. Launched in 2011, the rose range is a nod to the stylist’s French rose garden. The soothing, repairing, antioxidant spray creates coiffed volume without crunchy texture. Plus, it’s lightly scented.