Whoopi Goldberg, Melissa Etheridge and 8 More Celebrity Ganjapreneurs

4:06 PM 6/30/2016

by Sam Reed

With California voting on the legalization of recreational cannabis in November, you can bet these stars will be cashing in on the kush.

whoopi goldberg, melissa etheridge and snoop dog split-H 2016
Mike Coppola/Getty Images; Jeffrey Mayer/WireImage; Jerod Harris/Getty Images

Colorado did it. Washington did it. And California could be the next state to legalize recreational marijuana. 

It was announced yesterday that come this November, Californians will vote on whether or not weed should be legal for recreational use, rather than just medical purposes. (Medical marijuana users are required to carry an official license.)

Other states voting on whether to legalize the drug in 2016 include Nevada, Arizona, Massachusetts and Maine. Should the vote pass, these states would join Colorado and Washington, as well as Oregon, Alaska and the District of Columbia as territories where users can feel free to light up at any time — granted they are over the age of 21 and doing so in a private rather than public space. 

For Hollywood, legalization could be beneficial in more ways than one. Celebrities have already carved out a niche in the weed market, selling their own special branded strains. Here, 10 stars (or as Melissa Etheridge calls them, ganjapreneurs) who could cash in on cannabis legalization.

  • Whoopi Goldberg

    Whoopi Goldberg partnered with "canna-businesswoman" Maya Elisabeth to launch Maya & Whoopi, a medical marijuana company which offers edibles, tinctures, topical rubs and a THC-infused bath soak marketed towards women with menstrual cramps. Goldberg told Vanity Fair that she wanted to create a product that provides relief and comfort but is also discreet and something women can use before heading off to work. 

  • Melissa Etheridge

    Grammy winner Melissa Etheridge launched a private reserve wine tincture in partnership with Santa Cruz-based medicinal marijuana dispensary Greenway Compassionate Relief in 2014. The cannabis-infused wine is available to California residents with a valid medical marijuana license. The crooner noted that she took an interest in the medical marijuana field after she used it while undergoing cancer treatments in 2004.

  • Snoop Dogg

    The godfather of ganja, Snoop Dogg, launched Leafs by Snoop in Colorado in the fall of 2015. The brand includes eight strains of marijuana flowers, which are sold in pre-packaged quantities as well as concentrates and edibles.

  • Wiz Khalifa

    Given Wiz Khalifa's vocal appreciation of good kush, it was only a matter of time before the rapper launched his own brand. On stoner holiday 4/20 this past year, Khalifa released his own line, which includes a curated selection of marijuana flowers and concentrates, at RiverRock pot shops in Colorado. 

  • Willie Nelson

    Legendary country musician Willie Nelson launched Willie's Reserve in 2015. Grown and sold in Colorado and Washington, Willie's Reserve includes three strains available as marijuana flowers, ready rolls, vape cartridges and disposable vape pens.

  • Bob Marley

    Marley Natural markets itself as "the official Bob Marley cannabis brand," with four strains offered as marijuana flowers and cannabis oils. Marley Natural also sells body lotions and salves, and smoking accessories made of black walnut and hand-blown glass. 

  • Kevin Smith

    To promote his 2014 movie Tusk, which stars Justin Long as a man turning into a Walrus, filmmaker Kevin Smith partnered with L.A.-based dispensary Bud & Roses to develop two strains inspired by the film: Mr. Tusk and White Walrus. 

  • Tommy Chong

    Lifelong stoner Tommy Chong's long overdue cannabis line, Chong's Choice launched in 2016. The 78-year-old, who is branded on his website as "America's Sweetheart of Cannabis," stocks his bud at dispensaries in Colorado, Oregon, Washington and Alaska, as well as in medical marijuana clinics in California, Arizona and Montana. In addition to flowers, pre-rolls, oils and THC strips, Chong's Choice has an assortment of merchandise for sale, including a hat reading "Get America Stoned Again." 

  • Ghostface Killah

    Wu-Tang Clan rapper Ghostface Killah is the mastermind behind Wu Goo, a line of concentrated hash oil cartridges available exclusively at dispensaries in California. The rapper partnered with the vape pen maker Dr. Zodiak's Dynamite Stix to develop Wu Goo, and has even starred in an infomercial for the product.