Everything That Happened at the Dior Cruise Show in L.A.
A behind-the-scenes look at the French fashion house's runway show in the Santa Monica mountains.

Dior headed to the mountains on Thursday evening.
Creative director Maria Chiuri Grazia presented the French fashion house's Cruise 2018 collection in the Upper Las Virgenes Open Space Preserve in Calabasas. More than 800 guests attended, boarding shuttles in Beverly Hills and Santa Monica for a 45 minute ride to the remote meadow, once known as the Lasky Mesa, where scenes for Gone With the Wind were filmed. As a Dior spokeswoman tells The Hollywood Reporter, "There's no Uber whatsoever."
Grazia told THR that she wanted to host Dior's latest show in the mountains "to give an experience of an open space with nothing around," adding that the collection references the Lascaux cave paintings, painter Georgia O'Keeffe and feminist shamanic healer Vicki Noble, who hails from Berkeley, Calif..
In addition to the runway show, Dior transformed Gladstone's in Malibu into the "Dior Surf Club" on Wednesday and hosted a luncheon in Beverly Hills on Thursday. Guests were able to download the Dior-in-L.A. mobile app to keep track of all the festivities, find where to eat and shop locally and learn more about Dior's long history with Hollywood.
Excited to head inland today for #DiorCruise @dior pic.twitter.com/9o5das38KJ
— Carol McColgin (@CarolMcColgin) May 11, 2017
Follow along to see what went down backstage, on the runway and on the scene.
-
Welcome to "Diorchella"
Lush green meadow? More like western ranch.
The atmosphere at the grounds is characterized by dusty dirt floors and massive tents — not unlike the vibe from last month's Coachella. "Diorchella," if you will.
People starting to arrive for @dior cruise show in Calabasas where Solange is slated to perform! #diorchella pic.twitter.com/o6sAIG64Xo
— @Booth (@Booth) May 11, 2017There's even a hot air balloon!
-
The Transportation
Without any access to Uber, guests not ferried by private cars from Los Angeles were asked to arrive at specific pickup locations (one in Beverly Hills, one in Santa Monica), where they then boarded shuttles en route to the Upper Las Virgenes Canyon.
Roomy black vans awaited guests, who then began the hour long trek to the mountains. Water bottles and mints were given to those on board. Sadly, champagne wasn't included.
Boarding the very pleasant @Dior shuttles in Beverly Hills to cruise on up to Calabasas. pic.twitter.com/fzgW9XEWAM
— @Booth (@Booth) May 12, 2017Unlike the Kanye show experience, the @DIOR shuttle has water and mints on offer. But alas, no champagne #DiorCruise2018 pic.twitter.com/d0AhJLyd9m
— @Booth (@Booth) May 12, 2017Into the wild @dior #DiorCruise pic.twitter.com/NXSXCEfs1U
— Carol McColgin (@CarolMcColgin) May 12, 2017Overheard on #DiorCruise2018 shuttle to Calabasas: "It feels like we're going to the moon." pic.twitter.com/4s2B3fZvgh
— @Booth (@Booth) May 12, 2017Upon arrival, guests were transported on gator carts to the runway.
#DiorCruise guests transported via gators. - @CarolMcColgin @Dior pic.twitter.com/jVkvtdD1mr
— Pret-a-Reporter (@pretareporter) May 12, 2017Even the models - @CarolMcColgin #DiorCruise pic.twitter.com/qCnEabon9G
— Pret-a-Reporter (@pretareporter) May 12, 2017Mr. Toads Wild Ride into the hills of Calabasas #DiorCruise2018 One lane in and one lane out is right! pic.twitter.com/44Fh0YA7xn
— @Booth (@Booth) May 12, 2017 -
The Guests
The event drew 800 attendees, including Charlize Theron, Brie Larson, Kiernan Shipka, Camilla Belle, Nick Jonas and Rihanna.
Belle took to Instagram to tease her beauty look for the night. "Ready for you @dior," she captioned. Solange also teased on her Instagram story that she'd be performing at the show.
Rihanna, gold dust woman #DiorCruise pic.twitter.com/Z14svLRJCt
— @Booth (@Booth) May 12, 2017Freida Pinto and former Miss Great Britain Preeti Desai headed to the show, too.
Freida Pinto has arrived; Rihanna and Charlize on their way #DiorCruise2018 pic.twitter.com/GaAcul2bGG
— @Booth (@Booth) May 12, 2017Charlize Theron is in the house, or at the ranch as it were #DiorCruise2018 pic.twitter.com/ZNJSqcnzkA
— @Booth (@Booth) May 12, 2017Rihanna, gold dust woman #DiorCruise pic.twitter.com/Z14svLRJCt
— @Booth (@Booth) May 12, 2017 -
Backstage Beauty
The set up backstage? All Dior cosmetics, of course.
Backstage beauty @dior #DiorCruise pic.twitter.com/GDdNdJUotk
— Carol McColgin (@CarolMcColgin) May 12, 2017Terra cotta hues backstage @dior #DiorCruise pic.twitter.com/LfGhtiVemA
— Carol McColgin (@CarolMcColgin) May 12, 2017 -
The Scene
The woman of the hour, creative director Maria Grazia Chiuri, was spotted lounging (in a t-shirt!) in a tent on the grounds pre-show.
Should the temperature dip below 65 degrees, blankets were provided to all seated guests.
Cozy @dior blankets at show goers seats. #diorcruise https://t.co/qtdWFKlD0v pic.twitter.com/6zmI6YJHPj
— Carol McColgin (@CarolMcColgin) May 12, 2017Welcome to the American Outback #DiorCruise2018 #calabasas pic.twitter.com/sx6witlRf4
— @Booth (@Booth) May 12, 2017J'adore friendship bracelets @dior #DiorCruise pic.twitter.com/F9cxU0ZsuV
— Carol McColgin (@CarolMcColgin) May 12, 2017Multiple photo ops in the hills #diorcruise2018 pic.twitter.com/ksTOyXUrFg
— @Booth (@Booth) May 12, 2017How very L.A. @dior. Green juice w/vodka #DiorCruise https://t.co/qtdWFKlD0v pic.twitter.com/y5vZtTPG1m
— Carol McColgin (@CarolMcColgin) May 12, 2017 -
The Runway
As Chiuri mentioned, the collection is inspired by Lascaux cave paintings, painter Georgia O'Keeffe and feminist shamanic healer Vicki Noble, who hails from Berkeley, Calif..
Georgia O'Keeffe vibes strong #DiorCruise pic.twitter.com/bLj2ScC5Q9
— @Booth (@Booth) May 12, 2017Patterns inspired by Lascaux caves #DiorCruise pic.twitter.com/chcR0QQDJ4
— @Booth (@Booth) May 12, 2017How the west was worn @Dior #DiorCruise pic.twitter.com/DPd0Wde0Gw
— Carol McColgin (@CarolMcColgin) May 12, 2017.@Dior #DiorCruise pic.twitter.com/Lg494eXflO
— Carol McColgin (@CarolMcColgin) May 12, 2017Maria Grazia Chiuri takes her bow #DiorCruise pic.twitter.com/bz2wTGa6tU
— @Booth (@Booth) May 12, 2017All the @dior looks #DiorCruise pic.twitter.com/q2Z6dRLuPg
— Carol McColgin (@CarolMcColgin) May 12, 2017The fringe is divine #DiorCruise pic.twitter.com/0wmoIaUrCR
— @Booth (@Booth) May 12, 2017