Shop Talk: Goop to Open Brentwood Shop, Urban Decay Debuts L.A. Store

2:45 PM 9/7/2017

by Ingrid Schmidt

Your guide to shopping in L.A. for the week ahead.

Michael Buckner/Getty Images
  • Goop to Open Permanent Shop in Brentwood

    Gwyneth Paltrow’s burgeoning, Santa Monica-based lifestyle company Goop Inc. will open its first brick-and-mortar store, Goop Lab, at Brentwood Country Mart on Friday, Sept. 15. The 1,300-square-foot bungalow-style space (complete with a stone-tiled porch, mudroom, greenhouse, living room, kitchen and apothecary) was designed by New York-based design firm Roman And Williams.

    In addition to the Goop line that includes gardening, beauty, wellness, home décor and fashion products, the boutique will feature a bar cart and daybed from a new Roman and Williams Guild NY collection of furnishings, collaborative wallpaper (designed by Fromental, Goop, and Roman And Williams), and a limited-edition collaborative footwear line with Christian Louboutin including four women’s styles and one baby shoe.

    Goop Lab is a follow-up to the company’s holiday pop-up shop in the Brentwood shopping center last December and a series of other pop-up shops around the country, beginning with the first pop-up at Brentwood Country Mart in 2014.

    Brentwood Country Mart, 225 26th Street, Santa Monica

  • New Fred Segal Shop-in-Shop Lineup Includes CFDA Designers

    The highly anticipated new 22,000-square-foot Fred Segal flagship, opening at the junction of Sunset and La Cienaga Boulevards in West Hollywood later this month, will include the first branded retail experience (shop-in-shops) by two local labels we love — Esquivel by footwear designer George Esquivel and Libertine, the boldly playful fashion and accessories collection by Johnson Hartig.

    Also in the mix will be a shop-in-shop by the Council of Fashion Designers of America (CFDA) that will feature a rotating mix of apparel and accessories by established and emerging designers. First up, through the end of October, will a "The CFDA Loves L.A." themed shop with pieces from ten brands, including L.A.-based womenswear line St. Roche (designed by husband-and-wife team Sue Stemp and Paul Roche in Laurel Canyon) along with Ovadia & Sons menswear, Monogram T-shirts, jewelry and accessories from Anndra Neen, Ashley Pittman, A Peace Treaty and Colette Malouf, women’s apparel by Nanette Lepore and Whit, and fashion for him and her by Adam Lippes.

    In November through December, the roster will switch to these 11 fashion labels: Cynthia Rowley, Derek Lam, Kenneth Cole, Prabal Gurung, M. Patmos, menswear from Todd Snyder and Tim Coppens, hats by Gigi Burris Millinery, shoes and handbags by Mansur Gavriel, Deborah Marquit lingerie, and Title Of Work men’s jewelry. The curated products will include both exclusive and non-exclusive merchandise.

    Fred Segal, coming soon to 8500 Sunset Boulevard, West Hollywood

  • Urban Decay Debuts L.A. Store

    The edgy Newport Beach, Calif.-based cosmetics brand Urban Decay (acquired by French beauty giant L’Oréal in 2012) will open the doors of its first Los Angeles store at Westfield Century City on Friday Sept. 8. This fifth freestanding shop in California joins L.A.-area locations at Fashion Island in Newport Beach and Del Amo Fashion Center in Torrance.

    Inside scoop: The first 100 customers to make a purchase of at least $75 on both Friday and Saturday, September 9, will receive a free Naked eyeshadow palette of 12 powder hues (a $54 value and one of the brand’s top sellers). Another hit from the line is the waterproof 24/7 Glide-On Eye Pencil ($20, available in 43 shades) and the company offers a smattering of vegan products, from concealer and foundation to mascara and brow pencil, free of animal byproducts.

    Urban Decay collaborated in 2015 with Gwen Stefani and, last year, with Orange Is The New Black star Ruby Rose. Other A-listers known to use the brand include Zendaya, Kim Kardashian, Selena Gomez, Amy Schumer, Gigi Hadid, Katy Perry, Britney Spears, Cher, Kate Middleton, Donna Karan and Diane Kruger.

    Westfield Century City, 10250 Santa Monica Blvd #1900, Century City

  • Altuzarra Introduces Sunglasses

    A preview of Joseph Altuzarra’s inaugural line of sunglasses for spring/summer 2018 hit Barneys New York in Beverly Hills on Tuesday, Sept. 5. The initial range of five Altuzarra sunglass styles ($455 to $575) includes fresh takes on metal butterfly, round and aviator frames, along with two oval-shaped acetate styles — all with A-shaped insignia bridges.

    We can imagine them decorating the faces of some of the brand’s many celeb fans (Jennifer Lawrence, Amal Clooney, Kate Middleton, Salma Hayek, Zoe Saldana, Evan Rachel Wood and then Alexa Chung, Christina Ricci and Emily Ratajkowski were front row at the fall presentation at New York Fashion Week in February). This season, the designer has decamped to Paris, where he will show his spring 2018 fashion line on Sept. 30.

    Barneys New York, 9570 Wilshire Boulevard, Beverly Hills

  • Limited Peter Max x Wrangler Collab Lands

    As a #TBT to their collab in the early 1970s with famed pop artist Peter Max, Wrangler has issued a second limited-edition Peter Max x Wrangler collection for men and women that launched on Tuesday, Sept. 5 at The collection includes T-shirts ($60), scarves ($80), denim jackets ($220) and hoodies ($140) embellished with the pop artists’s vibrant. psychedelic graphic designs. There are also jeans ($160-$180), corduroy pants ($220), denim shorts ($140), shirts ($180), and more jackets with color-block detailing or mixed shades of indigo for a patchwork "summer of love" vibe.

    Peter Max x Wrangler at

  • Chan Luu's Second L.A. Store Arrives at Century City

    L.A.-based boho fashion brand Chan Luu has opened a second L.A. store at the Westfield Century City shopping center, joining the brand’s flagship store that opened last year at Santa Monica Place. The line of apparel, jewelry and accessories worn by the likes of Michelle Obama, Oprah, Lady Gaga, Reese Witherspoon, Bella Thorne, and producer Laurie David, who happens to be the designer’s bestie.

    Luu is known for her signature wrap bracelets ($60-$420) in a high-low mix of materials such as leather or crochet with turquoise, freshwater pearls and semi-precious stones. Other staples in the line include tie-dyed cashmere-and-silk scarves ($195-$245), kimono jackets ($216-$260), sequin bralettes in an array of styles and colors ($80-$115), and easygoing dresses ($150-$435) and off-the-shoulder blouses ($150-$260), most crafted in India.

    Westfield Century City, 10250 Santa Monica Blvd., #1890, Century City

  • Nordstrom's Fall Beauty Trend Tutorials

    To help translate key fall makeup looks from runway to real way, select Nordstrom stores are offering complimentary one-on-one tutorials with makeup artists, beginning this week into December. The department store chain has focused on three autumn beauty trends, dubbed Bold Berries, Decadent Browns, and Flawless Skin.

    The so-called Trend Weeks (which vary per store, some including runway shows for a $20 admission, redeemable for product and including a free tote bag filled with samples) kicked off this week in California at Nordstrom at Irvine Spectrum Center (running through Saturday, Sept. 9), followed by events at Nordstrom stores at The Shops at Mission Viejo, The Oaks at Thousand Oaks, and The Galleria at Tyler in Riverside (all Sept. 17 to 23), and moving in October to The Grove, The Americana at Brand, Westfield Topanga and Fashion Island at Newport Beach. Find a complete listing, including runway show dates and locations, here

    Call or visit a Nordstrom store to book an appointment.