Hallmark Channel at 15: 8 Milestone Moments

9:00 AM 8/8/2016

by Kate Stanhope

Not every decision has been a hit — a Martha Stewart partnership sputtered while the 'Kitten Bowl' scored — but the channel's agility has kept it evolving.

Kitten Bowl H 2016
Bowl: Marc Lemoine/Hallmark Channel
  • 2006: The Christmas Card

    The original movie starring John Newton and Alice Evans got a 4.2 household rating, then the highest in the network's history.

  • 2009: The National Tree

    Hallmark officially launched its annual Countdown to Christmas event with this Andrew McCarthy film.

  • 2010: The Martha Stewart Show

    High costs and low ratings caused the channel to end its partnership with Martha Stewart Living Omnimedia in 2012.

  • 2010: Home & Family

    Minus Stewart, Hallmark's daytime schedule needed new programming, so Home & Family was brought over from The Family Channel.

  • 2013: Cedar Cove

    The channel looked to Debbie Macomber's book series for its first original scripted drama, which debuted in 2013.

  • 2014: Kitten Bowl

    Hallmark's first animal-centric program was Hero Dog Awards in 2011. Kitten Bowl got 1 million viewers opposite the 2014 Super Bowl.

  • 2014: One Christmas Eve

    The Anne Heche Christmas film was the first Hallmark Hall of Fame movie to premiere exclusively on the channel.

  • 2015: Crown Media Productions

    Hallmark's parent, Crown Media Family Networks, launched a production shingle in 2015, which this year will produce 18 films.