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THR's 2012 Digital Power 50

THR's annual list of the top 50 digital power players.

This year's list appears in the Jan. 20 issue of The Hollywood Reporter magazine.

Poor Reed Hastings. If only he hadn't tried to split Netflix in two, his personal stake wouldn't have plunged $640 million. It was just one of many floundering attempts by Hollywood and its partners in the past decade to navigate the digital world.

Who would have thought Rupert Murdoch's 2005 acquisition of MySpace would turn into a disaster? Or that a Finnish game company would become a Hollywood sensation via a flock of angry birds?

PHOTOS: 2012 Digital Power 50

At any time, it seems impossible to know who's got the juice. Right now, the entertainment industry largely is operating out of fear -- witness its attempts to get Congress to back the Stop Online Piracy Act, which in many ways would curtail Internet freedom.

Digital revenues remain pennies on each dollar, but if this year's CES -- where the hottest items are web-enabled televisions -- is any indication all that could change overnight.

Which is why, instead of playing defense, Hollywood might do well to pay attention to the innovators listed below. Each has found a way to make digital technology work for them in what still is essentially the Wild West, as in, still yours for the taking.

Profiles written by Alex Ben Block, Paul Bond, Josh Feldman, Dan Frommer, Carolyn Giardina, Marisa Guthrie, Shirley Halperin, Lacey Rose, Georg Szalai and Mimi Turner

Content Titans
  1. Jason Bateman and Will Arnett

    Co-founders, dumbdumbread more

  2. Glenn Beck

    Radio host and political commentatorread more

  3. Gail Berman and Lloyd Braun

    Co-owners and founding partners, BermanBraunread more

  4. Jeff Bezos

    CEO, Amazon.comread more

  5. Eddy Cue

    Senior vp Internet software and services, Appleread more

  6. Barry Diller

    Chairman, IACread more

  7. Reed Hastings & Ted Sarandos

    Co-founder and CEO, Netflix; COO and chief content officer, Netflixread more

  8. Arianna Huffington

    President and editor-in-chief, AOL Huffington Post Media Groupread more

  9. Robert Kyncl

    Head of content, YouTuberead more

  10. Jason Kilar

    CEO, Huluread more

  11. Scott Thompson

    CEO, Yahooread more

  12. Marc Whitten

    Corporate vp, Xbox Liveread more

  13. Mark Zuckerberg & Sheryl Sandberg

    CEO, Facebook; COO, Facebookread more