Hollywood Rethinks Key Movie Franchises Amid a Mixed Summer at the Box Office

Humdrum numbers leave some brands in question, with lower budgets and younger casts likely for those that return.

July 21, 2017 6:30am

The mixed box-office bag for this summer's tentpole films is forcing studios to revisit their strategies for keeping individual franchises going.

A version of this story first appeared in the July 19 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

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