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Hollywood Rethinks Key Movie Franchises Amid a Mixed Summer at the Box Office

Humdrum numbers leave some brands in question, with lower budgets and younger casts likely for those that return.

By Rebecca Ford, Borys Kit, Carolyn Giardina

Summer Box Office 2017 Analysis: How
Courtesy of Clay Enos/Warner Bros. (Wonder Woman), Chuck Zlotnick/Columbia Pictures (Spider-Man), Paramount Pictures/Bay Films (Transformers), Mark Rogers/Twentieth Century Fox (Alien), Chiabella James/Universal (Mummy)

The mixed box-office bag for this summer's tentpole films is forcing studios to revisit their strategies for keeping individual franchises going.

A version of this story first appeared in the July 19 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

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