Stephen Colbert and Disney employees are reaping the benefits. Jimmy Fallon and the NFL? Not so much. Here's who's been impacted the most, for better and for worse.

This story first appeared in the Jan. 31 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

• Winner: Twitter

  

  Last fall's so-called Trump bump (a 6 percent boost in users) didn't last long (the numbers are back down), but Trump's personal mouthpiece has become the loudest bully pulpit in politics.

• Loser: Facebook

  

  Trust in social media's biggest platform has plummeted since it was revealed that the Russians were plastering the site with real fake news. Regulators are circling.

• Winner: Alec Baldwin

  

  "I guess I should say, at long last, Mr. President, here is your Emmy," Baldwin cracked while accepting his trophy at September's awards show. Saturday Night Live's 2017 "Trump Season" was its best rated in 23 years, averaging 11 million viewers a week.
• Loser: Billy Bush

  

  Despite attempting a comeback in December — an op-ed in The New York Times confirming that Trump did indeed say "grab 'em by the pussy" on the Access Hollywood bus and an appearance on The Late Show With Stephen Colbert — he's still out of work.

• Winner: Stephen Colbert

  

  Since the election, Colbert's Trump-bashing has helped boost his viewership 31 percent, to 3.6 million.

• Loser: Jimmy Fallon

  

  His apolitical humor is out of step with the times; viewership is down 20 percent, to 2.8 million.
• Winner: Rachel Maddow

  

  The left-leaning MSNBC's viewership is up 50 percent this year (while right-leaning Fox News' numbers mostly have stayed flat).

• Loser: Jemele Hill

  

  The SportsCenter host called Trump "a white supremacist" ­— and ended up getting suspended for two weeks, then transitioned off the show for good.

• Winner: Disney Employees

  

  The company announced in January that 125,000 staffers would be getting $1,000 bonuses, thanks to the Trump-backed tax cut.
• Loser: 'Scandal's' Final Season

  

  Shonda Rhimes' soap can't compete with Trump's reality show; ratings for Scandal's October premiere were down 30 percent from 2016's season opener.

• Winner: 'The New York Times'

  

  Digital subscriptions have doubled since the election, up to a record 3.3 million, with total revenue up 6 percent.

• Loser: NFL

  

  Ratings are down 9 percent since Trump suggested boycotting teams with players who don't stand for the national anthem.
• Winner: Apple

  

  It's bringing back a reported $250 billion in funds stashed overseas, paying only $38 billion to the government — or 15.5 percent — thanks to Trump's new corporate-friendly tax law.

• Loser: The Name 'Donald'

  

  The president's first name is at its lowest popularity in a century. In 2016, the year he was elected, just 621 newborns in the U.S. were named Donald (compared with 30,400 in 1934).

  This story first appeared in the Jan. 31 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.