Everything That Happened at the Tommy Hilfiger Show in Los Angeles
The designer took over Venice Beach with Gigi Hadid.
Tommy Hilfiger and Gigi Hadid took over Venice Beach on Wednesday night.
The pair, who collaborated on their second Tommy x Gigi capsule collection, staged a runway show on the boardwalk with 3,000 guests including Lady Gaga, who pulled up in a Maybach in full glam makeup, Dreamworks Animation CEO Jeffrey Katzenberg, social media star Cameron Dallas, models Kaia Gerber, Lucky Blue Smith, Jerry Hall, Elizabeth Jagger and Bar Refaeli in the front row. The see-now, buy-now presentation also featured Hilfiger's spring 2017 range inspired by '90s rock n' roll Americana, with plenty of stars n' stripes, ripped and patched denim and patchwork swimsuits.
Much like last season, both collections were immediately available for purchase on tommy.com. The Tommy x Gigi looks were teased last month on the designer's website.
After the show, guests were treated to a concert by Fergie and a carnival featuring Venice Beach fire jugglers and other street performers, installations by L.A. artists and gourmet food truck grub from Kogi and others. There were rides for guests to enjoy, too. Some insiders estimated the entire Tommyland production cost $7 million.
Follow along below Pret-a-Reporter's reports backstage, on the runway and on the scene.
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The Models
Gigi Hadid designed a portion of the collection as well as opening and closing the show. Little sister Bella also walked during the runway show. The younger Hadid even took to Instagram to tease that she and model Joan Smalls were taking a private plane called "Air Tommy" to make their way to L.A. for the extravaganza.
Models Alanna Arrington, Blanca Padilla, Yasmin Wijnaldum and Maartje Verhoef, who all boarded Air Tommy, hit the runway, too.
Backstage: Dilone deejayed a dance party with her portable suitcase speaker. Her music of choice: Migos, Kanye and some throwbacks including Aaliyah and other old-school hip-hop tracks.
Meanwhile, an impending snow storm expected to hit the East Coast caused models to fear flight cancelations. Devon Windsor said she was worried because she has a shoot in Stockholm tomorrow, while a nail artist was notified that her flight had indeed been canceled.
Mini dance party backstage #TOMMYXGIGI pic.twitter.com/8oP9fS1XD6
— Sam Reed (@HereReedThis) February 8, 2017
Bella has arrived accompanied by mom Yolanda #TOMMYXGIGI pic.twitter.com/qa0ACoXa0f
— Sam Reed (@HereReedThis) February 8, 2017
Tommy Air had filet mignon, gift bags and a dance party, says model Bianca Padilla #TOMMYXGIGI pic.twitter.com/O0Ird0xcR6
— Sam Reed (@HereReedThis) February 8, 2017
The official backstage crop top, apparently #TOMMYXGIGI pic.twitter.com/ZCRMIeP5m8
— Sam Reed (@HereReedThis) February 8, 2017
Lineisy Montero documenting the backstage atmosphere on her Polaroid #TOMMYXGIGI pic.twitter.com/YqtSQABpWN
— Sam Reed (@HereReedThis) February 9, 2017
Spotted: Gigi Hadid and Tommy Hilfiger chat with press on-site.
Gigi backstage at the Tommy Hilfiger show. #TOMMYXGIGI #TOMMYNOW pic.twitter.com/dRsI5XLNQO
— Gigi Hadid News (@GigiHadidsNews) February 8, 2017
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The Scene
Fog clouded the Venice Beach carnival scene, where a massive slide and graffiti wall were on display, and a bevy of food trucks were on hand.
There's a bit of fog at Venice Beach. #TOMMYXGIGI pic.twitter.com/JV5TCnULbk
— Pret-a-Reporter (@pretareporter) February 9, 2017
Custom screen printed tote bags, roller blade chicks and food trucks out here in Venice #TOMMYXGIGI pic.twitter.com/D0BmEeeBOr
— Sam Reed (@HereReedThis) February 9, 2017
Nice mist going for #TOMMYXGIGI in Venice. pic.twitter.com/rNorBomfw4
— @Booth (@Booth) February 9, 2017
Melodies#TOMMYXGIGI pic.twitter.com/ksVBQreE9F
— Sam Reed (@HereReedThis) February 9, 2017
There's no red carpet at #TommyNow, but there's a graffiti wall. #TOMMYXGIGI pic.twitter.com/nNDxHfggR2
— Pret-a-Reporter (@pretareporter) February 9, 2017
Who's ready to slide? @GiGiHadid? #TOMMYXGIGI #TOMMYNOW pic.twitter.com/AFBQjADTpc
— @Booth (@Booth) February 9, 2017
The scene #TOMMYXGIGI #TOMMYNOW pic.twitter.com/asnWqwK8ZJ
— @Booth (@Booth) February 9, 2017
Vintage Tommy Hilfiger gear was sold Frankie Collective.
Vintage Tommy gear being sold by Frankie Collective for second show in a row #Throwback #TOMMYXGIGI pic.twitter.com/gJ6e4jd6Fa
— Sam Reed (@HereReedThis) February 9, 2017
Behind the scenes on the festive boardwalk, the designer himself sat down for interviews ahead of the show.
Tommy Hilfiger: "Venice Boardwalk is America...the tattoo parlors and T-shirt shops, all of it." #TOMMYXGIGI pic.twitter.com/zswqX3lbSH
— @Booth (@Booth) February 9, 2017
Tommy Hilfiger on politicizing of business: "I'm just focused on what we're trying to do with our brand, which is disrupt" #TOMMYXGIGI pic.twitter.com/gTANPYcric
— @Booth (@Booth) February 9, 2017
Tommy Hilfiger's favorite Venice Boardwalk memory? Not reefer, rollerblading...with his son #TOMMYXGIGI pic.twitter.com/YyuktFfFdy
— @Booth (@Booth) February 9, 2017
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The Guests
Cindy Crawford's daughter and model Kaia Gerber (in Re/Done I Levi's jeans) headed for a seat just before the runway show kicked off.
Kaia Gerber, a mini @CindyCrawford, headed for seat at #TOMMYXGIGI #TOMMYNOW pic.twitter.com/Ja7QYllF8i
— @Booth (@Booth) February 9, 2017
Gerber babies (Kaia and Presley) #TOMMYXGIGI pic.twitter.com/8vhzdJCrpt
— Sam Reed (@HereReedThis) February 9, 2017
#Figi, anyone? Fergie was on the scene with Hadid backstage.
A little drop of #Figi@GiGiHadid pic.twitter.com/wRh4RowB5H
— Fergie (@Fergie) February 9, 2017
Also spotted: Kris Jenner, DreamWorks Animation CEO Jeffrey Katzenberg and model Lucky Blue Smith, and Bar Refaeli seated among the model squad in the front row.
Lucky Blue, @KrisJenner and @scooterbraun at #TOMMYXGIGIpic.twitter.com/Pp4k4qObCL
— Pret-a-Reporter (@pretareporter) February 9, 2017
Kris Jenner#TOMMYXGIGI pic.twitter.com/XQFpwhbzpJ
— Sam Reed (@HereReedThis) February 9, 2017
Lucky Blue Smith#TOMMYXGIGI pic.twitter.com/bnKJQzl0NJ
— Sam Reed (@HereReedThis) February 9, 2017
Show's about to go #TOMMYXGIGI pic.twitter.com/rgzmjpeDSZ
— @Booth (@Booth) February 9, 2017
Social media star Cameron Dallas and his top braid also stepped out for the outdoor occasion.
"My mom did it," @camerondallas says of his top braid at #TOMMYXGIGI pic.twitter.com/ram5PVgSd9
— @Booth (@Booth) February 9, 2017
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The Runway Show
Gigi Hadid strutted down the runway as the Venice show began.
First look #TOMMYXGIGI @GiGiHadid pic.twitter.com/rra1JSyu10
— @Booth (@Booth) February 9, 2017
Stars n' stripes #TOMMYXGIGI pic.twitter.com/Z8mx7SQTN5
— @Booth (@Booth) February 9, 2017
Vintage Tommy vibes are strongggg #TOMMYXGIGI pic.twitter.com/L0i4zY4slq
— Sam Reed (@HereReedThis) February 9, 2017
This collection bringing me back to my childhood #90sBaby #tommyxgigi pic.twitter.com/GZV0mjiVyf
— Sam Reed (@HereReedThis) February 9, 2017
'90s vibes, stars n' stripes, ripped denim. cowboy booties and lots of patches in spring 2017 #TOMMYXGIGI collection pic.twitter.com/8xrhCHzM9v
— @Booth (@Booth) February 9, 2017
The presentation closed with Hilfiger and Gigi, who received flowers from little brother Anwar while she took her final walk.
Final bow #TOMMYXGIGI pic.twitter.com/xaWGqYKjTw
— @Booth (@Booth) February 9, 2017
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The Performances
As promised, Hilfiger enlisted a major performer to rock out after his show: Fergie.
Fergie onstage at #TOMMYXGIGI pic.twitter.com/Y0Ebmp0oGv
— @Booth (@Booth) February 9, 2017
Fergie rockin' #TOMMYXGIGI pic.twitter.com/LTHo1gFyFM
— @Booth (@Booth) Feb ruary 9, 2017
"Celebrating fashion and California" -@Fergie #Fergalicious #TommyxGigi pic.twitter.com/8aVsdUpm5g
— Sam Reed (@HereReedThis) February 9, 2017