'It,' 'Three Billboards,' 'La La Land' Campaigns Win at Clio Entertainment Awards

11:00 PM 11/2/2017

by Kimberly Nordyke

Other winners included Viceland, Amazon's 'The Man in the High Castle,' FX's 'American Horror Story' and 'The Lego Batman Movie.'

'It'
'It'
Youtube/Warner Bros.

The marketing campaigns for It, La La Land and Three Billboards Outside Ebbing, Missouri were among the "grand" winners Thursday night at the Clio Entertainment Awards (formerly the Clio Key Art Awards).

The awards, which were handed out at a ceremony held at The Theatre at Ace Hotel in Los Angeles, honor creative communications across the entertainment industry in film, TV, home entertainment and gaming. Jeffrey Tambor hosted the ceremony.

Warner Bros. Pictures' It won the award for best theatrical teaser, while Fox Searchlight's Oscar hopeful Three Billboards Outside Ebbing, Missouri won the award for best theatrical trailer. Lionsgate's La La Land, which won five Oscars earlier this year, including best actress and director, was named best theatrical integrated campaign.

In the television/streaming categories, FX's American Horror Story was named best integrated campaign, while Amazon's The Man in the High Castle won for both best partnerships and best press/influencer kits and collateral. Viceland also nabbed two grand awards, including best brand identity and best out-of-home campaign. Warners' The Lego Batman Movie nabbed the grand award for best social media campaign in the home entertainment section.

Also honored at the event (The Hollywood Reporter is a partner) for a third year were agency, studio, television network and game publisher "Of the Year" winners. These honors are presented to the advertising agency, film studio, television/streaming network and game publisher that received the most overall Clio Entertainment statue points for entries submitted across all medium types. This year's winners are:

Agency of the Year: LA – Lindeman & Associates
Game Publisher of the Year: Microsoft Studios/Xbox
Studio of the Year: Warner Bros. Pictures
Television/Streaming Network of the Year: FX Network

"This year, Clio Entertainment experienced 30 percent international growth, a tremendous leap forward for the first season under our new brand name," Clio president Nicole Purcell said. "Our industry is in the midst of great change that will require continued innovation and drive. Clio Entertainment will continue to support creatives and celebrate the great work happening worldwide in marketing across film, TV, gaming and home entertainment."

A list of the grand winners follows. For more winners and additional information, click here.

  • Games: Integrated Campaign

    Dead Rising 4, "Let the Slay Ride Begin" Campaign (gnet)

  • Games: Original Content

    Gravity Daze 2, "Gravity Cat" (Hakuhodo Inc.)

  • Home Entertainment: Packaging

    The Lord of the Rings and The Hobbit Extended Editions, "Middle-earth Limited Collector's Edition" (Warner Bros. Home Entertainment)

  • Home Entertainment: Social Media

    The Lego Batman Movie, "Lego Batman Home Entertainment Social Campaign" (The M Factor)

  • Television/Streaming: Brand Identity

    Viceland, Viceland Brand Package (Viceland)

  • Television/Streaming: Integrated Campaign

    FX Networks, American Horror Story ?6 (FX Networks)

  • Television/Streaming: Out of Home

    Viceland, Viceland BUS (Viceland)

  • Television/Streaming: Partnerships

    Amazon, "The Man in the High Castle: Resistance Radio & 30th Century Records" (Amazon)

  • Television/Streaming: Press/Influencer Kits & Collateral

    Amazon, "The Man in the High Castle: Resistance Radio" (Amazon)

  • Television/Streaming: Social Good

    Globo, "Powered by Respect" (Rodrigo Mendes Institute)

  • Television/Streaming: Spot/Promo

    C More Sweden, "C More Autumn 2016" (Bond Street Film Stockholm)

  • Television/Streaming: Video Promo Mixed Campaign

    FX Networks, "Simpsons600" (FX Networks)

  • Theatrical: Digital/Mobile

    A Ghost Story, "A Ghost Store" (Lionsgate)

  • Theatrical: Integrated Campaign

    La La Land, "La La Land Integrated Campaign" (Lionsgate)

  • Theatrical: Original Content

    Arrival, "Common Ground" (Paramount Pictures)

  • Theatrical: Teaser

    IT, "Slide" (Buddha Jones)

  • Theatrical: Trailers

    Three Billboards Outside Ebbing, Missouri, "Red Band Trailer" (Motive)

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