Jeffrey Katzenberg at Cannes: Farewell to a Master of Chaos on the Croisette

Jeffrey Katzenberg Cannes: Farewell Master of Chaos on the Croisette — Getty Images

Call outgoing DreamWorks Animation CEO Jeffrey Katzenberg the Captain of the Croisette.

Starting with Shrek in 2001, no other Hollywood studio mogul has been so deft, or determined, at using the Cannes Film Festival to generate attention for his movies, even if they aren’t playing in the festival.

Katzenberg, who is selling his studio for $3.8 billion to NBCUniversal, makes his last hurrah at Cannes as DWA chief on May 11, when Justin Timberlake and Anna Kendrick will join him to promote Trolls, which opens this fall.

The Hollywood Reporter looks back at his biggest festival moments.

'Shark Tale'

When Angelina Jolie Pitt, Will Smith and Jack Black rode an inflatable fish in the waters off the Carlton Hotel, the stunt made headlines around the world.
'Bee Movie'

Jerry Seinfeld’s flight off the roof of the Carlton Hotel — no worries, he was tethered to a wire — is considered the most famous stunt in Cannes history.
'Kung Fu Panda'

Jack Black and crew navigated a pier in oversized panda costumes.
'Puss in Boots'

Antonio Banderas and Salma Hayek popped out of giant boots installed overnight on the Carlton Pier. Later, they joined a crew of flamenco dancers.
'Madagascar 3: Europe's Most Wanted'

Image Credit: Gareth Cattermole/Getty Images

Chris Rock and Ben Stiller turned out for a press call with characters from the film. At the premiere, fans were given rainbow wigs to wear, while Katzenberg himself wore a wig on the red carpet.