Call outgoing DreamWorks Animation CEO Jeffrey Katzenberg the Captain of the Croisette.
Starting with Shrek in 2001, no other Hollywood studio mogul has been so deft, or determined, at using the Cannes Film Festival to generate attention for his movies, even if they aren’t playing in the festival.
Katzenberg, who is selling his studio for $3.8 billion to NBCUniversal, makes his last hurrah at Cannes as DWA chief on May 11, when Justin Timberlake and Anna Kendrick will join him to promote Trolls, which opens this fall.
The Hollywood Reporter looks back at his biggest festival moments.
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