Joanna Gaines Jumps Back to No. 1 on Top TV Personalities Social Media Ranking
Chelsea Handler, Jake Tapper and Tamera Mowry follow Gaines on the chart, which is based on data from Facebook, Instagram, Twitter, YouTube and Google Plus.
Make that five weeks at No. 1 on The Hollywood Reporter's Top TV Personalities chart for Joanna Gaines, as the Fixer Upper star jumps 6-1 on the ranking dated Nov. 15.
The Top TV Personalities chart is a ranking of the most popular TV personalities on Facebook, Instagram, Twitter, YouTube and Google Plus, with global data provided by social media analytics company MVPindex. The chart's methodology blends social engagement on the platforms along with weekly additions of followers/subscribers. TV personalities are defined here as performers primarily known for their appearances on their own TV series, including hosts of entertainment/news shows. The latest tracking week ended Nov. 7.
Gaines, who returns to No. 1 after most recently ruling the Oct. 25-dated chart, is followed in the top five by, respectively, Chelsea Handler (who loses the top spot after one week), Jake Tapper, Tamera Mowry (at a new No. 4 peak) and Gordon Ramsay.
In fact, the entire chart's entrants remain the same, but only Tapper (No. 3) stays at the same position. Gaines' five-position jump is the largest gain, followed by four-spot leaps by Mowry (8-4) and Jimmy Fallon (10-6). Conversely, the most sizable drop is by Steve Harvey (5-9).
See the full top 10 below, and for more charts on The Hollywood Reporter, check out the Top Actors and Top Comedians charts.
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10. Mike Huckabee
Last week: 7
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9. Steve Harvey
Last week: 5
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8. Bill Maher
Last week: 9
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7. Chris Hayes
Last week: 4
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6. Jimmy Fallon
Last week: 10
Along with the expected social media post boosts from having the Stranger Things kids on The Tonight Show, Fallon saw an uptick in Twitter mentions (a 61 percent rise) following news of the death of his mother on Nov. 4.
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5. Gordon Ramsay
Last week: 2
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4. Tamera Mowry
Last week: 8
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3. Jake Tapper
Last week: 3
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2. Chelsea Handler
Last week: 1
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1. Joanna Gaines
Last week: 6
Gaines' leap back to No. 1 – aided by a 203 percent rise in all chart metrics, including a 189 percent boost in Instagram favorites (2.1 million in all) – comes as she and husband Chip's Hearth & Hand with Magnolia line launched at Target on Nov. 5. (An appearance at the Nov. 5 NASCAR race at Texas Motor Speedway, with Chip driving the pace car, helped matters.)