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LeBron James’ migration to Los Angeles to play for the Lakers — with a four-year, $154 million deal — puts him in the same city where his media businesses are based: production shingle SpringHill Entertainment and digital platform Uninterrupted. Since the Lakers announcement on July 2, SpringHill in particular has announced a slew of projects. But James and business partner Maverick Carter have been building a portfolio since early 2015, when they hammered out an overall deal with Warner Bros. (Warner-owned Turner Sports in mid-2015 put $15.8 million into Uninterrupted, the Bleacher Report vertical which was previously self-financed by James.) So the popular narrative that James signed with the Lakers because of his aspirations as a Hollywood producer rankles James.
“That’s the only thing that’s bothered me,” he tells THR. “This has all been in the works.”
The eight-person SpringHill staff first moved into offices on the Warner Bros. lot in 2016. At the time they were sharing the space with employees of Uninterrupted. Now the Uninterrupted staff of 30 works out of a sleek open-floor-plan space in the Viacom building on North Gower in Hollywood. It’s a 10-minute commute from the Staples Center; making it very convenient for visiting athletes and James.
Adds Carter: “Him moving to L.A. doesn’t significantly change SpringHill or Uninterrupted in any way. I mean, I guess people who don't understand the industry could think it works that way; like one day you flip a switch and get six or seven shows up and running and into production. But wherever he went to play, we were going to continue to build [the business].”
Below is a rundown of James and Carter’s SpringHill roster.
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