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MIPTV used to be a dry affair. The international television confab, which runs April 4-7 in Cannes, was "just meetings and panels, meetings and panels, every day," recalls one veteran attendee. But as the boom in TV drama has attracted film talent to the small screen, and raised the launch of a new show to the level of a global movie premiere, MIP has gotten its glam on. MIPTV's sister market MIPCOM in October hosted the world premiere of Fox's new X-Files reboot and this year MIPTV is following suit with the first-ever screening of History Channel's reimagining of Alex Haley's Roots. In a new, festival-style showcase, called MIPDrama Screenings, the market will premiere 12 of the hottest new series from around the world. A panel of international buyers will crown one the top new drama of the market.
"I think it's a brilliant idea," says Hakan Kousetta, COO of Television at See-Saw Films, the Brit production company behind Top of the Lake and Love, Nina. "The launch of a new TV series has become a real event, and it's great to have the glitz and glam to go along with it."
"It has a festival character but it also has a business purpose, by creating greater awareness for these series," says Laurine Garaude, director of the television division of MIPTV organizer Reed Midem. "There are more and more series being produced. We act as a quality filter for our buyers, picking the best of the best."
THR's MIPTV Hot List includes a few of the MIPDrama entries but also highlights the shows that, even without a red-carpet premiere, could be the breakout hits of this year's market.
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