“Apple Buys Disney or Netflix”: Hollywood Insiders Reveal Their 2020 Predictions

It's impossible to know what, exactly, the future holds, particularly in an era of unprecedented transformation — but that's never stopped smart people from prognosticating. As the decade draws to a close, The Hollywood Reporter asked more than 40 of them — from the heads of studios to the faces of movements — to weigh in with their predictions for the year ahead.

Some were decidedly bold with their bets (Apple will buy Netflix! Quibi will flounder! Sony, Lionsgate and MGM will merge!); others more hopeful, with declarations about original content making a comeback, a strike by the guilds being thwarted, a rising of the underrepresented and the end of nondisclosure agreements, to name a few.

Still more wondered aloud why more people aren’t talking about such things as the proliferation of "meh" TV ("There’s a depletion of resources above the line and below, not enough care in helping a show become great," says Annapurna chief content officer Sue Naegle); or, per attorney Craig Jacobson of Hansen Jacobson, how "Amazon is going to take an increasing share of the advertising market away from the traditional and new players given the fact that it has more data on consumer purchasing habits than anyone."