Shop Talk: Reformation's Sample Sale; Fivestory NY Pops Up in L.A.

5:37 PM 2/2/2017

by Sam Reed

Your L.A. guide to shopping for the week ahead.


As the weather finally heats up in L.A. after an extra chilly (and rainy) winter, there's no better time to get a jumpstart on a fresh, spring wardrobe. Here, the best L.A. sales and shops to hit to give your closet a new start.

  • Reformation's Sample Sale

    Everyone's favorite cheeky sustainable fashion label, The Reformation, beloved by Gigi Hadid, Kendall Jenner and others, is hosting a massive "Money Can Buy You Happiness" sample sale this weekend, featuring its signature minimalist designs at up to 80 percent off. 

    From Thursday Feb. 2 through Sunday Feb. 5 between 10 a.m. and 7 p.m., fans can snatch up pieces just in time for spring at Culver City's the Platform. Consider this your anti-Super Bowl, post-Sunday brunch activity. 


    A photo posted by Reformation (@reformation) on

  • Fivestory NY Pops Up in L.A.

    For this weekend only, chic NYC boutique Fivestory will be popping up in Los Angeles.

    The Upper East Side store, which features a selection curated by Claire Distenfeld from Brandon Maxwell, Rosie Assoulin, Rosetta Getty, Paul Andrew, Rebecca de Ravenel and others, has tapped celeb stylist Jamie Mizrahi, artist Lisa Eisner and designer Sarah Staudinger to host the intimate shopping experience at the Hotel Bel-Air from 1 p.m. to 7 p.m. on Feb. 4 and Feb. 5. The pop-up is by appointment only, so be sure to RSVP to to book a session.

    Ten percent of proceeds from the pop-up will be donated to Baby 2 Baby foundation.


    A photo posted by (@fivestoryny) on

    701 Stone Canyon Rd, Los Angeles, CA 90077

  • A.L.C.'s Sample Sale

    Modern minimalist brand A.L.C. — a favorite of Emily Ratajkowski, Karlie Kloss and hairstylist to the Kardashians, Jen Atkin — is hosting a sample sale that you won't want to miss next Thursday, Feb. 9 and Friday, Feb. 10 from 10 a.m. to 6 p.m. at the Cooper Design House in DTLA. Yep, both cash and credit cards are accepted.

    Given the brand's cult following, we have a feeling that those luxe basics won't last long. You've been warned.


    #EmilyRatajkowski with A.L.C. Founder and Creative Director Andrea Lieberman during a studio visit.

    A photo posted by A.L.C. (@alc_ltd) on

    860 S Los Angeles St #900, Los Angeles, CA 90014

  • Monrow Opens Shop in Venice

    Monrow store front
    Monrow store front
    Courtesy of Monrow

    Monrow designers and co-founders, Michelle Wenke and Megan George, are marking the brand’s ten year anniversary by opening the Los Angeles-based lifestyle and apparel brand’s first vertical retail store in Venice, California.  

    The shop is now open on the ultra-hip Rose Ave., so stop by to browse “modern, easy” lifestyle basics and cozy-chic sweatpants and zip-ups (think luxe fabrics like cashmere and fleece in flattering styles) favored by Gwyneth Paltrow, Kate Moss, Kate Hudson, Reese Witherspoon, and Blake Lively. 

    Monrow for Men and Children will also be available in store. Below, check out Pret-a-Reporter's quick conversation with the brand's design duo. 

    Pret-a-Reporter: Why did you want to specifically open on the store Rose Avenue in Venice?

    Michelle Wenke: Venice has a truly iconic Los Angeles vibe and a very specific culture. It has an energy different from anywhere else in LA. Rose Avenue just feels like the next up and coming street to hang on in Venice, which we felt would draw really great customers into our store.

    Megan George: Rose in Venice is slightly off the beaten path but also right in the mix. This pairing is what Monrow’s style is all about.

    Who is the “Monrow” girl?

    MW: The Monrow woman has no age and lives anywhere, but appreciates style, comfort, fit, and quality. She appreciates the ease of our designs, but still likes to look put together and has her finger on the pulse of fashion relevancy. 

    MG: She likes being on trend but not a walking advertisement. Our customers also love that we are made in the USA. 

    Who were the first celebrities to wear the brand out?

    MW: The first girls to be photographed in Monrow were Rachel Bilson and Jessica Biel. 

    How did the “Hollywood scene” discover the brand?

    MW: Monrow was born and raised in L.A. and the Hollywood scene is such a huge part of the culture and economics of L.A. It really happened organically because Megan and I had such roots here.   


    MG: Michelle, who came from a styling background, started gifting as soon as our first collection was available. As start-up designers and businesswomen, we took full advantage of our "Hollywood” connections. 


    A photo posted by MONROW (@monrow_official) on

    564 Rose Ave, Venice, CA 90291